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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

After 20 years of working in startups, I decided to take a step back and look at the product development model I had been following and see why it usually failed to provide useful guidance in activities outside the building – sales, marketing and business development. Or, “Look at our returns, its always worked for us.”

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The Growth Marketing Process: How to Shake Your Growth Hack Addiction

ConversionXL

Since then, the term has taken on a life of its own. Yet, marketing teams continue to make decisions based on what has worked in the past, what has worked for other people and what appears to be working for competitors. Sean Ellis coined the term “growth hacking” way back in 2010. via How to Start a Startup).

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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Markets with Invention Risk are those where it’s questionable whether the technology can ever be made to work – but if it does customers will beat a path to the company’s door. Whether it will eventually work no one knows, but the payoff could be so large, investors will take the risk.)

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Boulder CTO December Lunch with Tim Wolters

devver.wordpress.com

The Devver Blog A Boulder startup improving the way developers work. Tim is a serial entrepreneur currently working on using artificial intelligence and semantic analysis to extract knowledge from unstructured text found in social media. Tim is considering working on a book, a startup survival guide for CTOs.

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Lies Entrepreneurs Tell Themselves « Steve Blank

Steve Blank

Convergent Technologies When I was in my 20’s I worked at Convergent Technologies , a company that was proud to be known as the “Marine Corps of Silicon Valley.” It was a brawling “take no prisoners,” work hard, party hard, type of company. But his work ethic was legendary. My company became the most important thing in my life.

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Landing Pages That Convert

www.chancebarnett.com

Traditionally this is a headline, image or tag line. Long story short, make sure you’re not talking about all the work that might go into your visitor getting the result they’re after. But you’ll never know what works best (Positive or Negative, or including both) until you test your copy. It was farther removed than that.

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How to Compete Against Open Source Competition

Software By Rob

This is inconceivable in my life today. When an open source project gets enough talented people working on it, it can become a downright masterpiece. And partly because open-source projects are mainly worked on by hard-core developers, and not the many other specialties you might see on a good for-profit project. Absolutely.