crowdSPRING Blog

DECEMBER 14, 2016

For most businesses, success translates to more revenue (and profits). For example, if your revenue model is driven by advertising on your site, one interim goal could be to drive a certain amount of additional traffic to your site. There are many excellent online tools that will help you with SEO campaigns. Not all are useful.

SEO 48

SEO Search Engineer Small Business 48

ConversionXL

JUNE 24, 2020

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Competing businesses may click on each other’s PPC ads to waste money. Click farms.

PPC 121

PPC IP Idaho Non-Compete 121

ConversionXL

OCTOBER 13, 2015

Average Revenue Per Customer. Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign. Total Customers.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. No changes were made to the customer journey, and it had nothing to do with revenue lift. Yet, this was a successful growth marketing campaign.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Digital marketing metrics are values that are used to track and measure campaign performance.

Metrics 105

Metrics Analytics Marketing Acquisition 105

trada.com

APRIL 7, 2010

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? One of my favorite startup debates is about stealth mode. We just trusted they’d keep it to themselves.

Stealth 40

Stealth PPC Advertising Conversion 40

Up and Running

FEBRUARY 18, 2021

This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). Finally, we can create ad campaigns that target those trial users who didn’t convert but whose purchase prediction score makes them promising candidates for purchasing the product later on.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

JULY 10, 2014

MarketingSherpa has a great article that goes into even more ways to gather competitive intelligence offline as well. If a competitive shopping cart solution were to run a campaign targeting 3d cart customers, highlighting how their cart. Check that out here. Crippling Your Competition At Their Weak Points.

Software Review 72

Software Review Lead Generation Design Campaign 72

searchengineland.com

MAY 30, 2012

The response is probably best typified by EricM: Despite missing the entire point of the article (that you can use simple free tools to calculate confidence intervals for A/B split tests), Eric did raise an interesting challenge: “are you going to let them go online and use this tool at the interview?”. here are their impressions and clicks.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

OCTOBER 7, 2022

In this article, you’ll learn what ecommerce CAC is, how to calculate it, and how to keep costs down to maintain profit health. For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. Table of contents What is ecommerce customer acquisition cost?

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. They then launched a series of personalized ad campaigns according to the specific buying stage, company, and persona.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. It’s not a channel, campaign, or tactic. Think of it as a filter that helps you find the highest chance of return on investment, revenue potential, and profitability. Coordinated.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

SEPTEMBER 3, 2019

I won’t go too deep into the primary value proposition in this article since there are many other good resources out there. However, when we’re in the heat of creating a campaign or a website, it’s all too easy to forget. 1 Includes access to over 210 million U.S. consumers, 14 million U.S. businesses, and 13 million executives.

PPC 117

PPC Advertising Database Bankruptcy 117

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Email software is what’s going to drive your marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

NOVEMBER 6, 2015

Pro Tip: Do this with your campaign team (e.g. PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.) Concurrent campaigns, technical upgrades, holidays, or other significant events might present too much risk. Revenue Tracking. This is where things often go wrong.

PPC 48

PPC Software Review Technical Review Campaign 48

Duct Tape Marketing

OCTOBER 21, 2014

You began your AdWords campaign for your small business with high hopes and launched it, excited to fulfill orders from your new customers. However, with each new “fix” you spent more of your time and money – but added no new revenue. All too often I see new AdWords campaigns send users to the home page.

Philadelphia 65

Philadelphia Cost Matching PPC 65

crowdSPRING Blog

MAY 8, 2015

This week’s set of charming links and delectable articles that we shared with you over the past week on our crowdSPRING Twitter account (as well as my own Twitter account ) is keyboard perfection! What is the ideal size and make-up of a team for a pre-revenue SaaS startup? – buff.ly/1EY9ktL. 1PYBTed.

Small Business 48

Small Business Design Social Media Startup 48

ConversionXL

DECEMBER 13, 2022

In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. If you call tests when you hit significance, you’ll find that most lifts don’t translate to increased revenue (that’s the goal, after all). Bandits and A/B/n tests each have a purpose.

Analytics 127

Analytics Technical Review Software Review Framework 127

ReadWriteStart

JANUARY 6, 2011

John already has a couple of customers, and needs about 50 customers to get to $1M in annual revenue. To begin with, today, I gave her a set of immediate action items, including starting a blog, a PPC campaign with some ideas on how to position her keywords, as well as some guidance on merchandising. Ancient Tomorrow.

Vertical 115

Vertical Web San Francisco Entrepreneur 115

Duct Tape Marketing

OCTOBER 10, 2013

Use a landing page in every ad, PPC or offline, to lead people to a place to get more info. Use a landing page as a personalized destination in the resource box from a contributed article in your hometown paper. revenue, visit duration, bounce rate). Below are a sampling of just ten of the ways you can use landing pages.

PPC 72

PPC Social Media Metrics Curation 72

ConversionXL

JULY 15, 2014

Raise your hand if you would like to get extra revenue with an ROI of 1300% , that is for every dollar you invest you get back 14. According to a study done by PwC and Internet Advertising Bureau UK , online affiliate marketing revenue has grown from £8 Billion in extra revenue for merchants in 2012 to £13 billion (that’s around $13.7

Affiliate 111

Affiliate Programming Marketing Software Review 111

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Website traffic.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

JULY 19, 2013

According to Forrester Research, the estimated total of annual abandoned shopping cart revenue will reach $31 Billion dollars. This article on Web Marketing Today gives some really great advice on how to tackle the free shipping conversation realistically. The truth is, from $1.2 Special Free Shipping Days ( Fossil , Levi’s ).

Software Review 129

Software Review Technical Review Email Architecture 129

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. Btw our business is lead generation website and we have a lot of campaigns in different channels. They will show affection towards you.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

JANUARY 21, 2016

You’re watching TV commercials, you’re seeing PPC ads in your search results, you’re visiting SaaS pricing pages, you’re shopping online for a new office printer… the list is endless. Maybe you’re pre-revenue. What if this campaign generated twice the revenue the last one did?

Audience 48

Audience Conversion Email Hiring 48

ConversionXL

SEPTEMBER 17, 2019

Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? All of these data points personalize the messaging for retargeting campaigns. But even a talented campaign manager can juggle only so many variables. Did they view more than Y pages?

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

ConversionXL

JULY 29, 2014

If you’re an AdSense and/or AdWords user, connecting these accounts will add powerful dimensions, metrics, and reports to determine how AdSense is making you money, and what traffic your PPC spend is bringing you. Improve Your Site’s Ad Revenue with AdSense Data. Gain More Power Over Your PPC Spend with AdWords Data.

Analytics 132

Analytics Software Review eCommerce Search 132

ConversionXL

JUNE 2, 2022

In this article, you’ll learn how to leverage seven success stories to reach and exceed your goals. How LiveRamp drove over $50M in annual revenue from 15 target accounts. They then built and implemented their account-based multi-touch marketing campaign around those targets. Banner adverts served on a variety of devices.

Marketing 100

Marketing Campaign Email Sales 100

ConversionXL

DECEMBER 2, 2015

In general, bandits are great for: Headlines and Short-Term Campaigns. Read this article for more information on bandit algorithms. If you’re calling your tests when you hit significance, you’ll find that most of your lifts don’t translate to increased revenue (that’s the goal, afterall). PPC/SEM campaign.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Audience Mobile 93

Occam's Razor

JANUARY 20, 2010

So in this context go back to your page report (from step 1 where you applied the organic segment) and look at the $Index [which is: (goal value + e-commerce revenue) / unique views of the page you are analyzing]. Use it to time your campaigns. "When "When should I have started SEO and PPC campaigns for Italy Tours 2010?"

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JUNE 22, 2016

This article will outline some of the most potent and dangerous logical fallacies we see time and time again. For a good read on how authority can limit efficiency, read this article on Quantam Team Management. He was brought on as a consultant to analyze the effectiveness of the client’s advertising campaigns. Image Source.

Programming 61

Programming Technical Review Security Analytics 61

ConversionXL

SEPTEMBER 30, 2020

Urchin , later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. Train your model: I share sample SQL code in my prior article that covers, for example, how to train a model on users’ probability to buy in the next seven days.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

maplebutter.com

JANUARY 8, 2013

I would focus on one product and set a goal to generate $1M in yearly revenue from it. Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. I have a proposal written up including full cost and revenue projections. Once you’ve done that – then.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Software By Rob

FEBRUARY 10, 2009

Always Be Testing The biggest lesson I learned while taking the site from a few hundred to a few thousand dollars a month (revenue, not profit), is that there are a lot of great theories about marketing, but no one can tell you the exact thing that’s going to lead to an uptick in sales. at 9:32 am Rob: This is a excellent article.

Design 51

Design Software Review Marketing Software Developers 51

ConversionXL

JULY 8, 2016

Most of them are chasing increased conversion rates and revenue… Image Source. PPC keyword that originally brought the visitor to Secret Escapes. HubSpot published an interesting article, Is Personalization Creepy? Time Magazine article about avocados (vaguely interesting). So, how exactly did it work?

B2C 70

B2C Search Internet Mobile 70