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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. What’s inside will differ depending on the channel or marketing campaign. Content channels. Promotion channels.

Campaign 149
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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

Gone are the dates when you can write me too articles on a topic, and you're going to rank too, because Google just doesn't need your content. So I'm actually from my agency spinning up a syndication campaign that we'd done a while back where I'm not just publishing on my website or LinkedIn, but I'm also publishing on many other websites.

SEO 69
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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten

Founders and LPs will read into your personal vacation pictures on instagram, just as much as they’ll consider the amount of time you spend responding to comments on LinkedIn articles. I typically share my draft article with relevant domain experts, which makes me more educated about the topic I’m digging into. 2) Researching a topic.

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The Content Marketing Dilemma Faced by New Tech Startups

ReadWriteStart

It could mean syndicating an interview podcast, writing new blog posts on a weekly basis, or distributing eBook tutorials on important topics. Content is relatively inexpensive to produce and syndicate, but it can have incredibly powerful effects. Tap Into New Platforms and Channels. Content Marketing Saturation.

Marketing 194
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How marketers can build thought leadership

The Next Web

A marketer should attempt a combination of writing on a personal blog, writing for an employer’s blog and for third-party publications through guest blogging and syndication to get the most reach. It’s a virtuous circle. Facilitate networking opportunities.

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Announcing First Round’s Investment in GroupMe

This is going to be BIG.

They also couldn’t have asked for a better syndicate of investors. He introduced himself and we kept in touch through all the various social media channels—until I heard he was leaving Gilt. I reached back out to him and we reconnected for lunch at Coffee Shop right before the Techcrunch Disrupt conference.

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Podcast Strategy: A Roadmap for Businesses

ConversionXL

This article is a podcast roadmap to get you from passive listener to active host. Podcasting as a marketing channel. I’m a strong believer in not jumping into a technology, channel, or media format just because everyone else is doing it. While it can generate more tangible results, other channels are usually more effective.