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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. The “themes” which I’ll talk about throughout the article are simple. Themes can be a brand, a specific product from a brand, a service, a specific type of service, etc. product databases.

PPC 114
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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . How click fraud works.

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5 Reasons SEO Is Important For Businesses

The Startup Magazine

Despite being an incredibly cost-effective way of promoting services/products, many businesses are struggling to keep up with the competition in the digital market. With a user-friendly website, your customers will easily be able to explore your products or services without leaving your website out of frustration. Image source.

SEO 158
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How to Use Your PPC Campaigns as A Prospecting Tool for SEO

ConversionXL

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO.

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10 Entrepreneurs Reveal The Economic Outlook of Their Industry

Hearpreneur

In this article, entrepreneurs from various industries share their economic outlook, offering valuable insights into the current business landscape. #1- I think we'll also see a lot of new products and services emerge which would open up even more new opportunities for business expansion or diversification of existing operations.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. If you don’t have customers, our articles on customer development and how to write compelling copy without customers can help you get started. Finding your target market for PPC and display ads. Image source ). By Gagan Mehra.