Article PPC Product Sales Cycle 
ConversionXL
JULY 8, 2020
It’s worth a look, and this article shows you how to get started. Pick this option if you want to track the actions people take on your website, such as purchasing a product or signing up for your email list. Check out this article to learn when dynamic search ads may make sense. Sell products from your catalog.
ConversionXL
OCTOBER 7, 2022
In this article, you’ll learn what ecommerce CAC is, how to calculate it, and how to keep costs down to maintain profit health. This calculation goes beyond marketing costs and advertising dollars to include product costs, labor costs, shipping costs, and any other expenses that contribute to attracting and securing customers.
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ConversionXL
OCTOBER 13, 2015
How “sticky” is your product for new users? Customers that converted in the last year that had a sales cycle of less than x weeks. In this example, PPC Hero chose to create a segment to include only users who purchased a specific brand. So PPC Hero looked at days to transaction for this segment: Image Source.
ConversionXL
MAY 27, 2022
In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. So, how do you get their attention?
Duct Tape Marketing
OCTOBER 21, 2014
This article helps you identify these mistakes – and more importantly learn how to correct them to put you on the path to AdWords profit. Here is a handy chart to visually see the differences as well as the special symbols that change the match type: photo credit: chart via PPC HERO. Mistake One: Keywords In Broad Match.
ConversionXL
JUNE 2, 2022
In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. This required more product evangelism and customer wins.
Duct Tape Marketing
MARCH 23, 2017
Naturally, you want to drive site visitors who will buy your product after being served an ad. In this scenario, they’re not purchasing but they’re asking for more information about your company, your product, your services. Downloadable buyer’s guide to your product/service. Hard Conversions vs. Soft Conversions.
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