ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Invest in relationships so when the time comes, your audience will instinctively choose your solution to fill their need. Studies show that only 5% of B2B customers are ready to buy.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Making sure your offer is well communicated, and maybe targeted to different audiences. However it comes with its own set of challenges, like retention and churn.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Occam's Razor

MAY 2, 2017

Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. I love driving strategic emphasis on Path Length for larger ecommerce sites as it encourages an obsession away from one-night stands which is the standard operating model for most sites. Small Business Ecommerce: Lefty’s Sports Cards & Collectibles.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Memberstack’s B2B audience are familiar with YCombinator. Notice how Zendesk serves two target audiences, service and sales teams, while maintaining an uncluttered aesthetic.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

NOVEMBER 4, 2020

If you know that a particular cohort of users work in ecommerce but haven’t signed up for the paid plan yet—show them testimonials and case studies of your successful ecommerce customers. But depending on your industry and your target audience, they can work. Marketing Manager Erin Barber at Simplaex.

Conversion 103

Conversion Email eCommerce Community 103

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Building loyalty starts with what you do post-purchase and continues with retention emails. via B2B Marketing Alliance ]. Customer journeys are rarely linear. Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

MARCH 24, 2016

Another example could be on an eCommerce site. Visit frequency: D1 retention. Though Price’s categories deal primarily with SaaS companies and social networks, the categories are broad enough to be applicable to a larger audience. For instance, just change ‘content added’ to ‘content consumed’ if you’re a B2B or eCommerce site.

Metrics 48

Metrics Conversion Analytics Retention 48

ConversionXL

SEPTEMBER 2, 2019

Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. You still need to provide the products and services your target audience wants.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

JUNE 24, 2014

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. Some e-commerce websites might decide against offering social login if their target audience is aged 55 or older – these users are much less likely to have social accounts. Go where you audience is.”

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

JULY 3, 2014

Think customer personas – those detailed representations of the different segments of your target audience. With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem.

Customer 133

Customer Analytics Conversion Lead Generation 133

ConversionXL

FEBRUARY 3, 2016

Of course, most companies know this, especially those in the eCommerce space. If you think B2B is exempt from this, you’re wrong. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. You want to focus on retention and habit formation. Tweet It!].

Conversion 48

Conversion Technical Review Software Review B2B 48

ConversionXL

MAY 8, 2019

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. Ecommerce content marketing for every stage of the funnel.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48