This is going to be BIG.

SEPTEMBER 22, 2023

Audio/video vs writing? You can’t easily say that all video interviews should just go on LinkedIn because that’s the best platform or that Twitter is the best place for daily commentary on the tech world. Forget for a moment thinking of things like “Youtube videos” or “Tweets”. Videos work here, too. Long vs short?

Curation 128

Curation Audio Audience Video 128

Duct Tape Marketing

AUGUST 28, 2018

How to Find Your Audience on Facebook. The more consistently someone sees your brand across various channels, the more likely they’ll be to go and check you out in greater depth. Creating lookalike audiences is another key component to optimizing your Facebook advertising. How to Find Your Audience on Google.

Search 69

Search Small Business San Diego Advertising 69

crowdSPRING Blog

JUNE 9, 2017

Video content is becoming more and more popular. Last year, video continued to skyrocket in popularity and represents 74% of all online traffic in 2017. In fact, studies suggest that people prefer video content to written content, and are more likely to learn from it. TED Talks / TEDx. Gary Vaynerchuk.

Channel 72

Channel Small Business Entrepreneur Silicon Valley 72

Duct Tape Marketing

AUGUST 23, 2023

So if those of you that watch the video clips, I know those of you listening won't, but I love your hat. Marketing was like me, and we bootstrapped this business to 10 million in revenue through building this traction community where we're bringing our ICP, our audience together around their aspiration and their goals.

Community 54

Community Kuwait Cofounder Bootstrapping 54

Up and Running

FEBRUARY 15, 2021

Video and social media ads have taken over. ? . To do this, take a look at your main marketing channels. If your website currently serves as your only digital marketing presence, do some research into which other channels may benefit your brand. The days of billboards and newspaper ads are long gone.

Marketing 149

Marketing Social Media Channel Audience 149

YoungUpstarts

APRIL 2, 2019

It was only a matter of time until strong brands noticed the power online influencers had over their loyal audience, by constantly engaging with their followers. Just like for any other business, you will have to first identify your targeted audience. After successfully finding a niche, you have to choose your social media channel.

Social Media 113

Social Media Audience Channel Media 113

crowdSPRING Blog

AUGUST 6, 2017

There are terrific free YouTube channels for entrepreneurs and small business owners and many online schools and sites offer free or low-cost online courses. ” These tend to be video-based lectures accompanied by exercises or notes. . Want to learn how to create a demo video in Apple’s Keynote ? ” Udemy.

Programming 73

Programming Technical Review Small Business Illinois 73

YoungUpstarts

OCTOBER 2, 2014

It brings in traffic, educates your audience, and gives them something they want to subscribe to. We also know that content performs for your business when you pair it with marketing automation software; you can use content to build up email subscriptions, understand your audience’s interests, and nurture the leads in your sales funnel.

Marketing 162

Marketing Curation B2C Audience 162

Duct Tape Marketing

FEBRUARY 23, 2022

And so I think a lot of people did give up on it because they really weren't building any audience or didn't see any point in it, uh, no, necessarily, but then obviously once it became much more mainstream, probably around 2012, 13 is when it really probably took off again. John Jantsch (04:56): You know, you mentioned that.

CPA 93

CPA Technical Review Hosting Audio 93

Austin Startup

JANUARY 21, 2018

different audience. Hiring or working with locals is essential not only to integrate your business but to best understand your audience and maximise success. When we weren’t together we were on our “random subject” Slack channel for insomnia chat, discussions on how to find coffee (and each other!),

Curation 54

Curation Australia Cofounder B2C 54

David Teten

JANUARY 11, 2020

Collectively this allows me to generate enough awareness to keep myself top of mind for my target audience. not via a tool like Hootsuite), especially when posting native video. I post there the occasional video in which I’m featured. . I recommend Grapevine6 , which curates relevant online content, for which I’m a reseller.”

Social Media 60

Social Media Technical Review Media Private Equity 60

YoungUpstarts

MAY 30, 2012

The site carries brands curated from a range of categories – fashion, tech, gadgets, art, accessories, design, sports gear, entertainment, food, and wine, amongst others – and items are presented via videos in flash sales and “pop-up shops” formats (somewhat similar in concept to the women-centric NMRKT ).

Flash 170

Flash Curation Channel Video 170

crowdSPRING Blog

AUGUST 6, 2017

There are terrific free YouTube channels for entrepreneurs and small business owners and many online schools and sites offer free or low-cost online courses. ” These tend to be video-based lectures accompanied by exercises or notes. . Want to learn how to create a demo video in Apple’s Keynote ? ” Udemy.

Programming 48

Programming Technical Review Small Business Illinois 48

Duct Tape Marketing

DECEMBER 28, 2022

And so I think a lot of people did give up on it because they really weren't building any audience or didn't see any point in it, uh, necessarily. And that led to us kind of putting together that, you know, curating that community and, and led to a podcast movement as it is today. You know, people aren't reading magazines anymore.

Audio 50

Audio CPA Technical Review Hosting 50

Women Entrepreneurs Can

JANUARY 11, 2022

As online platforms continue to sprout, it is important that your business invests in a strong digital presence to raise awareness, engage the audience, reach their potential and grow. A great website allows you to engage with your audience, deliver valuable content and drive consumers through your sales funnel. Leverage Videos.

Social Media 59

Social Media SEO SEC Audience 59

YoungUpstarts

JULY 18, 2013

Pinterest should be an accessible channel for everyone – not only brands who can invest millions in building up their presence. You can also use a tool like the Audience Engine to help identify those users and engage them organically. Influencers hold the key to large audiences. Pinterest is about curation.

Small Business 145

Small Business Curation Cofounder Analytics 145

Duct Tape Marketing

OCTOBER 9, 2018

The video above is a replay of a recent live webinar I hosted with guest Viveka von Rosen. Additionally, 75 percent of B2B buyers conduct research in social channels for products and services. The best way to get to know people on LinkedIn is to educate your audience. Add native video, images, and links. Native Video.

Conversion 75

Conversion Sales Audience Social Network 75

crowdSPRING Blog

DECEMBER 7, 2016

Some companies do a poor job executing cross-channel marketing strategies. In a recent survey by Econsultancy and Adobe, only 14% of marketers reported that their organizations executed integrated campaigns across various marketing channels. Great content marketing is not about curating other people’s stuff.

Marketing 48

Marketing Thailand Curation B2B 48

Duct Tape Marketing

NOVEMBER 12, 2019

The first stage of the customer journey is all about exposing your target audience to your branded content. Take this opportunity to share in-depth posts from your blog, explainer videos from your YouTube channel, and episodes from your podcast that feature other experts in your field.

Social Media 74

Social Media Media Customer Audience 74

ConversionXL

NOVEMBER 9, 2021

You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. Memberstack’s B2B audience are familiar with YCombinator. Notice how Zendesk serves two target audiences, service and sales teams, while maintaining an uncluttered aesthetic.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. ABM teams then began curating content and tagging it by use case, industry, and persona. Step 3: Analyze your audience to build strong connections. Do they get along?

Customer 98

Customer Marketing Channel Acquisition 98

crowdSPRING Blog

JUNE 20, 2017

In an increasingly competitive and noisy market, companies are more pressed than ever to carefully curate and create a recognizable identity – whether online or in the real world. Social media platforms like Instagram have pushed companies to evolve their brands and extend their branding to digital channels. Choose Your Medium.

Curation 62

Curation Community Design Social Media 62

Women Entrepreneurs Can

SEPTEMBER 6, 2020

In whatever format—text, images, videos, and the like—as long as it is authored by users and is organic or unpaid, then it is a UGG. It is not just a channel to entertain but has become a useful tool for brand-building and an effective avenue for CSR (corporate social responsibility) activities. Video Content. Video Source.

Software Review 94

Software Review Social Media New Zealand Silicon Valley 94

ConversionXL

JULY 28, 2020

If we didn’t use System 1, our lives would look like a philosopher’s football game, where every pass is over-rationalized: [This post contains video, click to play]. This post contains video, click to play]. You can also reuse your nudge data in other channels. How to apply nudge marketing to other channels.

Marketing 163

Marketing Architecture eCommerce Campaign 163

Hunter Walker

OCTOBER 2, 2014

If they ever want to “solve” monetization they can via brute force while ad products and sales channels mature. No, for me the great challenge YouTube continues to face is its inability to build a meaningful cadence with the figurative 80% of its audience. We essentially saw the web curating daily YouTube playlists.

Finder 100

Finder Video Channel Curation 100

Up and Running

AUGUST 14, 2018

You want to avoid wasting money on expensive direct mail to unqualified leads, while at the same time reaching the best leads through multiple channels. Craft a message using what you know about your audience. Identifying the right space and time to build a relationship with the audience is key.”.

Marketing 71

Marketing Entrepreneur B2B Video 71

Duct Tape Marketing

FEBRUARY 6, 2018

Your audience expects to find information about any product, service, or challenge they face simply by typing a keyword into Google. I came up with this approach a while back and it essentially allows you to plan, delegate, curate, create, collaborate, repurpose and get more out of every piece of content you produce.

Syndicate 77

Syndicate Syndication Audience Curation 77

Brandanew

DECEMBER 7, 2015

As marketers, when we are in a hurry trying to create new, interesting content for our audience. It’s a win-win situation for everyone: your followers discover great content from other sources, the original content creator gets more traffic from a different audience and you get to spread the word out about your own content!

Marketing 100

Marketing Social Bookmarking Social Media Audience 100

Up and Running

JULY 7, 2021

The extra motif, theme, concept – something that will emotionally connect to your audience. Identify your target audience. Thus, you must find your target audience. Boden is another example of a brand that built its business around a target audience. Defining your target market helps curate your brand.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

Up and Running

SEPTEMBER 10, 2013

Just when you think the market couldn’t possibly bear another cat video from Buzzfeed, another one goes viral. If you have an idea that you have been playing with, and you want to dip a toe in those waters, a microsite can help you to gauge audience reaction. Let’s face it: The internet is a noisy, cluttered place.

Curation 96

Curation Social Media Viral Campaign 96

Hunter Walker

MARCH 3, 2016

Sarah is known in LA and in the online video community, so I wanted my friends to get to know her as well. . Hunter Walk: Ok, first just an overview for folks less familiar with the video space. MCNs work when they scale, and we never set out to sign thousands of channels. In terms of the vertical specific, that is the future.

Vertical 48

Vertical Channel Curation Community 48

crowdSPRING Blog

JUNE 27, 2018

If you’re a marketer, you’ll need to tailor your messages to reach a new audience. Patel lays it out : If you want them to click on your blog post, watch your video or like your Instagram photo, you need to help them understand what the content is about, why they should care and how it will help or entertain them.

Marketing 64

Marketing Social Media Curation Media 64

Duct Tape Marketing

OCTOBER 13, 2016

It’s just that your biggest opportunities on social media channels isn’t promotion. It’s branding, and the best way to improve your branding is to reach audiences with your unique messaging. Give Your Audience a Behind The Scenes Look. Invite customers in by filming behind the scenes videos.

Social Media 28

Social Media Media Curation Video 28

Duct Tape Marketing

JULY 12, 2017

Pretty much everybody is putting it as a channel that they have to be playing in. John Jantsch: Yeah, I think that the entire media category really all of a sudden said, “Hey, this is not only a channel, this might be for survival for some of our content. It’s actually … It’s a fairly a main stream behavior now.

Audio 38

Audio Media Boston Missouri 38

Hearpreneur

DECEMBER 11, 2017

Ronnie’s audience was looking for tips on products that would help them achieve their lifestyle goals, and that’s when we realized there was a huge opportunity for Ronnie to make money sharing the products she believed in with her engaged audience. Think; custom stock photography.

Software 49

Software Marketing Entrepreneur North America 49

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. For example, immediately after you confirm your email address, I’ll send you a link to watch a free 45 minute training video on improving the first run experience of your software. Email Keeps Your Audience Warmed Up.

Email 54

Email Software Review Software Campaign 54

crowdSPRING Blog

JUNE 27, 2018

If you’re a marketer, you’ll need to tailor your messages to reach a new audience. Patel lays it out : If you want them to click on your blog post, watch your video or like your Instagram photo, you need to help them understand what the content is about, why they should care and how it will help or entertain them.

Marketing 48

Marketing Social Media Curation Media 48