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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

So why is online video such an attractive market to build a startup? When I tell audiences that Americans consume 6 hours of video per day people seldom believe me (thus I publish the data). Europe is roughly the same as the US. Europe is roughly the same as the US. As I point out frequently, people want to consume video.

Video 339
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Lesson 1: Correlations don't imply causality.

Metrics 165
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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

This is classic “Innovator’s Dilemma” market conditions. He created Fox Kids Europe and took it from scratch to worth North of 1 billion Euros in value and was ultimately sold as part of a $5.3 The media world now has its own leader running the largest YouTube multi-channel network startup. hours of TV / day.

Video 320
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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

Connect with John Jantsch on LinkedIn This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign Try ActiveCampaign free for 14 days with our special offer. 01:02): Hello and welcome to another episode of the Duct Tape Marketing podcast. Click on over and give us a review on iTunes, please!

SEO 68
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The Definitive Guide to Google Analytics 4

ConversionXL

The change benefits marketers by allowing accurate tracking of user journeys across the web and mobile apps. With the introduction of GDPR laws in Europe and enhanced privacy online, it’s becoming more difficult to track users with cookies. Define Audiences: Segment users into audiences for reporting and analytics purposes.

Analytics 146
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Should You Build a Mobile App or a Website for Your Startup?

Up and Running

To clarify your goals and next steps, you’ll want to validate your idea , and research your target market and their behavior as it relates to your specific product idea and in terms of the way they consume information online. You have a new, out-of-the-box idea and you need to find out if your target audience is ready for it.

Mobile 81
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How to Use Social Media for Market Research

ConversionXL

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. Further, consumers crave communication with brands on social media: 95% of adults between the ages of 18 and 34 are likely to follow a brand through social media channels.