Remove Audience Remove Customer Remove Product Name Remove Search
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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

In late 2011, Google announced an effort to make search behavior more secure. This encrypted their search queries from any prying eyes, and kept from being passed on to websites the users visits after seeing search results. In this post I want to share four angles on secure search: 1. want to protect user privacy.

Search 154
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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. One thing we learned early on talking to Basecamp customers: Many of them didn’t even know that the app was called Basecamp.

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How to Create a Compelling Unique Selling Proposition

ConversionXL

Why should customers buy from you? In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. How a unique selling proposition (USP) attracts better customers and builds your brand (and where marketers get it wrong).

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How to Make Product Pages That Sell

Up and Running

Product descriptions are meant to convince customers to buy things, right? But if a shopper can’t find your product description, it will never work its magic. That’s why you need to make sure that your product descriptions pop up higher in the search rankings. Also, don’t make your product names super-generic.

Product 101
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. The foundational elements of the framework are the consideration stages and the audience in each stage. That's the See stage.

Framework 163
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The 5 Biggest Turn-Offs On A Company Website

YoungUpstarts

In addition, companies can boost usability with features like breadcrumb navigation and search with auto suggest, which keeps visitors on the right track if they do start to stray. Failing to concisely communicate what your website is about to your audience is a major turnoff. Labeling and clear messaging.

Mobile 100
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3 Tips For Growing An e-Commerce Business Fast 

YoungUpstarts

Understand who your target customers are. Prior to rolling out your e-commerce business, consider investing time to define who your prospective customers would be. By clarifying your online target audience, you will be able to determine what channels you can use to reach them and the type of adverts to run. For example.

Channel 113