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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

Problem is, you inevitably become yesterday’s old news. These are things that if you get right, you can optimize your way into a big, sustainable audience. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Seth Godin: How often should you publish?

Audience 119
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

An alternative to participating in FCF, a “subscription designation,” allowed Googlebot to crawl an 80-word snippet of an article, which served as the sole source of ranking material.). Metering does allow sites to segment users who hit your paywall—a key audience for conversion optimization. Where are you starting from?

SEO 122
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Why you probably don’t need an API strategy

The Next Web

In other words, the API is the target of a distinct business and opportunity (with its own metrics), which will then have a range of tactics to support it. The most common example of an API strategy is around companies who aspire to build a developer community as a new revenue source or as the foundation of their business.

API 135
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The 4 Types of Stories Founders Need to Tell When Fundraising

View from Seed

He played for the New York Yankees between 1920 and 1934. Even if you didn’t pitch a particular investor for your previous round, if you contextualize your raise around “Seed was designed to do X, we did X, Series A is designed to do Y” you’re showcasing your foresight and execution powerfully. Be the Kudzu.

Founder 120
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Beyond the garage

Startup Lessons Learned

The number of Lean Startup meetup groups has crossed 100, spreading out from traditional startup hubs like San Francisco and New York to a wide variety of places. I know this sounds foreign to many of you, and that we’ll have a few skeptics in the audience. No BS, no vanity metrics, no launches, no PR.

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Speed up or slow down? (for Harvard Business Review)

Startup Lessons Learned

for Harvard Business Review) Over at Harvard Business Review, Ive been building up a series designed to introduce the Lean Startup methodology to a business-focused audience. Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? Take a look and let me know what you think.

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Influencer Marketing: Proven Strategies To Find Influencers Who Fit Your Brand

crowdSPRING Blog

Influencer marketing, if done right, can help your startup or small business grow your audience, improve sales, and expand brand awareness through social media. Virtually anyone can be an influencer if they have the right qualities and an audience that follows them. How can influencer marketing benefit your business?