Duct Tape Marketing

JANUARY 19, 2024

The Top 5 Episodes of the Duct Tape Marketing Podcast in 2023 written by John Jantsch read more at Duct Tape Marketing 2023 was a year of remarkable growth for the marketing industry. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup – Just Eat).

Fractional CTO 77

Fractional CTO CTO Hire Technical Review Marketing 77

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. Your marketing strategy is what amplifies that brand. Your brand is how the world sees your business.

Marketing 128

Marketing Campaign Software Review Tulsa 128

Hearpreneur

OCTOBER 25, 2023

From crafting a compelling brand identity to mastering digital marketing, it's a multifaceted journey that demands careful planning and execution. While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO).

eCommerce 134

eCommerce Omaha Entrepreneur SEO 134

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

JANUARY 18, 2022

Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

APRIL 1, 2019

Marketers are intimately familiar with their industry and product. The curse of knowledge in marketing. In marketing, the implications are obvious. Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience.

Technical Review 133

Technical Review Marketing Software Review Audience 133

The Startup Magazine

SEPTEMBER 22, 2022

This is partly due to the efforts made by apparel companies in recent years to improve the buying experience and place the customer at the center of their retail apparel marketing strategy. When brands have a laser-like focus on CXM , the apparel marketing benefits go far beyond those related to their customers. Render feedback.

Sales 139

Sales Customer eCommerce Social Media 139

Duct Tape Marketing

NOVEMBER 9, 2022

The Secret Sauce For Smarter Marketing Execution written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Clare Price. In this episode of the Duct Tape Marketing Podcast , I interview Clare Price. 3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41]

Marketing 76

Marketing Differentiation Sacramento Small Business 76

ReadWriteStart

OCTOBER 2, 2023

They poured their hearts and souls into creating an innovative product fueled by the desire to make a difference in the lives of their target audience. The goal is to create products that meet but exceed the expectations of your audience. Investing in UI design can also help differentiate your product in the SaaS market.

Design 105

Design Product Churn Rate Architecture 105

The Startup Magazine

JANUARY 24, 2024

The main advantage of using user-generated content is that it’s more authentic than regular marketing materials, and can help your business foster trust, credibility, loyalty, and advocacy. However, understand that smart consumers can easily differentiate between fake reviews and authentic ones.

Customer 130

Customer Social Media Retention Software Review 130

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

SEM 379

SEM Viral Marketing Widget 379

Duct Tape Marketing

DECEMBER 20, 2022

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenn Herman. In this episode of the Duct Tape Marketing Podcast , I interview Jenn Herman. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Like this show?

Marketing 96

Marketing Social Media Video Technical Review 96

entrepreMusings

AUGUST 24, 2016

Please vote, comment on, and share our panel idea: Customer Differentiation in Competitive Markets before September 2, 2016. Comments on the panel picker are important because they help the selection committee assess audience engagement. Anne-Marie Bitman, Director, Customer Success, Oracle.

Differentiation 28

Differentiation Customer LLC Technical Review 28

Duct Tape Marketing

SEPTEMBER 30, 2022

How Typeform Stands Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. 2:48] Has design been a key differentiator for Typeform? [3:23] Like this show?

Marketing 76

Marketing Differentiation B2C PR 76

Duct Tape Marketing

NOVEMBER 10, 2022

Why Email Marketing Is (Still) Important In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Goldberg. In this episode of the Duct Tape Marketing Podcast , I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. ConstantContact.com.

Email 94

Email SMS Marketing Channel 94

ConversionXL

JULY 16, 2021

A solid messaging strategy ensures you grab your target audience’s attention and build interest in what you’re selling. It should be informed by your market, competitor, and user research, and optimized through feedback and testing. This will help you gauge who your audience is and how to speak to them at every customer touchpoint.

Audience 127

Audience Framework Differentiation Software Review 127

Startup Professionals Musings

DECEMBER 23, 2015

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 120

Marketing Technical Review Startup Mobile 120

Up and Running

JUNE 27, 2018

Gathering your team to plot out your next marketing campaign can seem daunting, especially for a new business. Here are the most common slip-ups when you’re trying to build effective marketing campaigns—and how you can address them: 1. Lack of a marketing plan. You need to have a solid marketing plan in place.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

VC Cafe

MARCH 1, 2024

Companionship Differentiated value prop vs. generalist chat products – AI companion products hat specialise in content that mainstream models aren’t good at (or don’t allow), like fictional role plays or erotica. During the last seven years, bitcoin’s annualized return has averaged around 44%. trillion by 2030.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value.

Restful 336

Restful Differentiation Social Media Dilution 336

The Startup Magazine

APRIL 14, 2022

Focus on marketing. Marketing is a vital part of any business, and the sooner you get started, the better off you will be. Marketing will help your business stand out from others. You could have the best product on the market, but if no one knows about it, then no one will buy it. Do market research.

Startup 145

Startup Early Stage Naming Public Relations 145

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Early Stage 380

Early Stage Stealth Marketing Startup 380

Up and Running

JULY 7, 2021

The major advantages are building an active, targeted audience for your website and increasing your visibility to search engines. And that opens a whole lot of new opportunities for marketers. In 2020, 88% of marketing specialists claimed to use YouTube as a part of their digital strategy. Match the market.

Channel 149

Channel Small Business Video Audience 149

The Next Web

FEBRUARY 1, 2014

Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. Marketing is a highly competitive, continually changing field. In order to stand out as a marketer today, you can’t simply follow the requirements of your role at an agency or a brand. This post originally appeared on Adknowledge.

Leadership 146

Leadership Marketing Social Media Audience 146

The Startup Magazine

AUGUST 27, 2018

As you prioritize your product rollout tasks, a mobile app, whether it is “the” product, or an adjunct marketing tool, is critical to the customer experience. Market research, though, is required before you put development resources to work. First determine whether there is a need for your product in the market or not.

Mobile 60

Mobile Social Media Marketing Business Model 60

The Startup Magazine

SEPTEMBER 16, 2020

The Differentiating Factors of High-Growth Startups. Companies in an accelerated growth mode must expand their marketing capabilities, but can’t add marketing talent at the same pace,” EAG Advertising & Marketing mentions. Ask your audience what they want and listen to the results.

Balance Sheet 90

Balance Sheet Startup Audience Retention 90

ReadWriteStart

MARCH 27, 2019

In case you aren’t familiar, they posit that there are two types of market opportunities when you create a startup from scratch. Blue oceans, by contrast, are all but free from competition, giving you more flexibility, lower costs, and domination over nearly 100 percent of the market share. For example: Specific product features.

Differentiation 78

Differentiation Startup Advertising Channel 78

The Startup Magazine

DECEMBER 13, 2023

What differentiates your card from other cards on the market is your niche. Define your own style and pinpoint your target audience. A clear niche not only helps you stand out in a saturated market but also guides your design decisions and marketing strategy. What unique value can your card bring to the market?

Differentiation 127

Differentiation Audience Social Media Design 127

ReadWriteStart

MARCH 8, 2021

They want to snowball their customer acquisition, attracting thousands of new people to the brand, and reach diverse new audiences in new locations. You could invest in marketing and advertising. Marketing/advertising channels. Most of your new visibility will stem from your marketing and advertising efforts. Or is it? .

Startup 127

Startup Retention Acquisition Agile 127

Hearpreneur

JANUARY 20, 2021

Due to online learning, more companies will focus their efforts in creating interactive media, such as video games, comics, instructional videos in order to captivate their audience and promote learning their desired topics. The housing market is set to have another booming year in 2021. 5- Change in marketing. 3- Two trends.

Entrepreneur 150

Entrepreneur United States Software Review Technical Review 150

Duct Tape Marketing

FEBRUARY 15, 2024

Mastering SEO in the Age of AI written by Tosin Jerugba read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization.

SEO 60

SEO ChatGPT Technical Review Search 60

YoungUpstarts

JULY 2, 2020

Months into COVID-19’s impact upon much of the business landscape, marketing teams have been forced to change their approach to messaging their clients. Smart companies know that an empathetic approach is a much better marketing strategy. Don’t decrease your marketing budget. However, this is easier said than done.

Marketing 262

Marketing Metrics Channel Differentiation 262

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. Stand out from the crowd with brand differentiation. Everyone wants their app to stand out, but you can’t differentiate on features alone.

Metadata 121

Metadata Technical Review Retention Metrics 121

Up and Running

DECEMBER 24, 2020

They just need to build one great software product that continues to engage the audience with consistently updated functionality. Conduct market research. First off, you need to identify who your target audience will be. Part of your market analysis should involve a deep dive into potential competitors.

Business Model 93

Business Model Churn Rate eCommerce Software 93

Hearpreneur

JANUARY 8, 2023

Increased worldwide rivalry for firms is expected in 2023 despite record inflation as markets continue to open. Video content will continue to dominate the digital marketing landscape in 2023. Companies should also invest in marketing automation to streamline processes, save time and reduce costs. Thanks to Jaden Oh, Traffv ! #20-

Artificial Inteligence 125

Artificial Inteligence Technical Review Entrepreneur Forecast 125