Up and Running

APRIL 25, 2013

Direct mail marketing efforts usually involve a physical promotional document, such as postcards doubling as direct mail coupons , mailed to a pre-determined database of mailing addresses. Combining a direct mail marketing piece with a digital marketing campaign is a good 1-2 marketing punch for many SMBs.

Direct Marketing 81

Direct Marketing Database Marketing Campaign 81

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. The power of email marketing is real. Take a look.

Email 60

Email Customer Marketing Campaign 60

Both Sides of the Table

DECEMBER 25, 2011

You can get feedback from your audience and adjust based on their feedback. You can monetize via Google Ad Sales before you have enough revenue to build your own sales team. Content producers can have direct relationships with end viewers that serve as feedback loops & direct marketing vehicles.

Silicon Valley 291

Silicon Valley Los Angeles Distribution Internet 291

ConversionXL

NOVEMBER 4, 2011

It is the cheapest, quickest way to increase sales online. Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales. The higher the conversion rate (%), the more sales (sign ups, subscriptions, etc) you get.

Conversion 109

Conversion Framework Technical Review Sales 109

YoungUpstarts

SEPTEMBER 27, 2016

By Pamela Webber, Chief Marketing Officer at 99designs. Hopefully you’ve given some thought to your brand : what makes you different and memorable, your product/market fit and your audience. Check out Alignable , the free network where business owners meet, increase word of mouth marketing and generate referrals.

Channel 100

Channel Social Media United States Email 100

ConversionXL

MAY 3, 2017

This article will outline some of the lowest hanging fruit in terms of audience targeting. Why Facebook Custom Audiences Is The First Step. On the surface, Facebook campaigns have 3 components: Audiences. Offer a message that speaks directly to each audience. Facebook’s Custom Audiences feature has many options.

San Jose 133

San Jose Customer Database Campaign 133

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I’ve built my email list through that as well. I’ve got a subscriber base of about 40,000 emails as well, and it’s the centerpoint for everything I’ve done and the exposure I’ve gained. The biggest deal I’ve ever done was a sale of a $100,000 website. It’s introduced me to some wonderful people as well.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

ConversionXL

DECEMBER 13, 2018

Marketing and sales collateral from Google is spartan, and common refrains about key features—like unsampled data—seem unworthy of a six-figure bill for most sites. Those with access to both products can: Move Salesforce data from Sales Cloud into GA360 for attribution reports, bid optimization, and audience creation.

Analytics 126

Analytics Cloud Audience Campaign 126

YoungUpstarts

DECEMBER 7, 2017

Triggered marketing can be easily confused with the provision of loyalty programs to retain customer interest, but the former is about a lot more than that. Customer loyalty programs can help improve customer retention and repeat sales, but when used as the only marketing techniques, they lose a lot of their effectiveness.

Marketing 124

Marketing Analytics Campaign Email 124

The Startup Magazine

NOVEMBER 9, 2019

It was not that long ago that marketing was a blunt instrument. Millions of direct marketing messages flooded mailboxes from coast to coast, with most of them destined for the trash. You can start with something as simple as a poll on your website or a survey added on to your emails or receipts.

Social Media 62

Social Media Startup Campaign Small Business 62

Duct Tape Marketing

APRIL 11, 2013

Great content means interesting, high quality and highly shareable content that allows you to capture your audience with engaging information, advice, stories and more to provide value – not a hard sell. Here are a few tips to boost your content marketing: 1. Subtract the sales pitch. Leverage Recommendations.

Small Business 73

Small Business Audience Channel Direct Marketing 73

crowdSPRING Blog

FEBRUARY 11, 2019

Create a sales plan. Choose your specific calling and then market your skills to that niche audience. How to identfy your brand's audience, and more! We just emailed the guide to you. Email address. How to identfy your brand's audience, and more! Write copy with your target audience in mind.

Small Business Administration 86

Small Business Administration Small Business Social Media Elevator Pitch 86

Duct Tape Marketing

MAY 23, 2014

It is guest post day here at Duct Tape Marketing and today’s guest is from Gal Borenstein – Enjoy! . Is outbound marketing finally dead? Select the most compelling marketing medium that matches your audience demographics. Synchronize your in-house operations and your direct marketing activities.

Marketing 69

Marketing Vietnam Virginia Direct Marketing 69

Duct Tape Marketing

JANUARY 20, 2022

In this episode, I talk with Mike about his latest marketing book, Get Different , where he offers a proven, method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. More About The Duct Tape Marketing Consultant Network: Check it out here.

Marketing 87

Marketing eCommerce Audio Networking 87

Duct Tape Marketing

OCTOBER 27, 2017

Online and offline marketing need to work together, for best results. Online marketing, as the name suggests, requires your audience to be online. 5 reasons why you should combine texting with other offline marketing channels. Get more responses to direct mail. Why texting works. What if they’re not?

Marketing 50

Marketing Redemption Channel SMS 50

Duct Tape Marketing

DECEMBER 17, 2019

So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing. So I think of direct sales.

Social Media 39

Social Media Media Framework Advertising 39

ConversionXL

APRIL 20, 2016

Most of the time, people don’t like jargon because it is bland, vague, and doesn’t mean much… Instead, it’s nice when a company tells you exactly what they do in plain language (create studio-quality videos in your browser)… But what’s the actual argument against jargon in terms of copywriting and online sales?

B2B 48

B2B Audience North America Boston 48

ConversionXL

FEBRUARY 8, 2016

They’re also two triggers that direct marketers and copywriters have been well aware of for years. Here’s an example where United Agencies West split tested email subject lines: Image Source. Finally, you’ll see this type of a fear/greed appeal in scammy sales letter usually selling get rich products.

Campaign 48

Campaign Texas Conversion Non-Compete 48

Duct Tape Marketing

OCTOBER 30, 2019

That’s important because so often in bigger companies, I know your audience is actually smaller companies, but still it seems like those two functions within companies, maybe even within the people’s minds, too, are just highly siloed. There’s a lot of friction between marketing and sales. John Jantsch: Yes.

Marketing 32

Marketing Campaign Naming Sales 32

Occam's Razor

MAY 27, 2015

The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). Bonus read: See-Think-Do-Care: An Audience Intent Centric Business Framework.]. Today you suck at delivering relevant messages to your desirable audiences with our current platform. Data is important.

Analytics 60

Analytics Marketing Mobile Audience 60