ConversionXL

DECEMBER 13, 2022

With copy testing , you learn how your actual target audience perceives the copy, what clear or unclear, what arguments they care about or not. Maybe you’re at a startup whose acquisition engine is fueled by SEO. Add a category like, “doesn’t interfere with SEO,” which might alter some headline or copy tests. Andrew Anderson.

Analytics 127

Analytics Technical Review Software Review Framework 127

Occam's Razor

JULY 1, 2013

Both of these things combine to attract new audiences for our business. How do we find a better balance between producing content that we like producing and content that our audiences actually crave? Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand!

Search 135

Search Analytics PPC Green 135

ConversionXL

MAY 22, 2014

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. The simple answer is to focus on crafting quality headlines, show stopping graphics, or difficult to forget experiences and showing them to a highly targeted audience. The question is – how?

Software Review 116

Software Review PPC Analytics Search 116

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! Develop a Smarter Understanding of Your Audiences. You spend money on SEO and PPC. This report is the only place you can see distribution of days to purchase for Assisted Conversions. Your SEO team can do the begging, if required. :). Let's go! Affiliates!

Analytics 60

Analytics Metrics eCommerce PPC 60

Duct Tape Marketing

FEBRUARY 27, 2024

So in a way, vertical specialization is a type of niching down by the way, you can specialize in what you do, like SEO, that's another type of specialization. 06:38): Number two, you want to look at the market because you don't want to target an audience that is too small or maybe too big. That's number one.

Vertical 65

Vertical Marketing Cofounder Campaign 65

ConversionXL

OCTOBER 7, 2022

For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. Let’s say you spent $2,000 on email marketing and $5,000 on webinar production and distribution. Revisit your targeting to reach the most profitable audience. Look again at your target audience.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Occam's Razor

FEBRUARY 9, 2015

Visitor/Audience Type Profile Analysis. The two exceptions are… I tend to dip in and out of my Raven subscription (primarily because I tend to dip in and out of SEO analysis needs). Visitor/Audience Type Profile Analysis. Look for Audience Interests type data from your CI tool. Small sites are out-of-luck.

Metrics 60

Metrics Analytics Non-Compete Search 60

Up and Running

JULY 26, 2013

Are you looking to promote your business to a local audience? Local SEO Guide. Andrew Shotland, who operates this blog, brings a wealth of experience from the fields of network TV websites, search engine optimization (SEO) programming, and SEO consulting. SuperMedia. Duct Tape Marketing.

Social Media 82

Social Media Marketing SEO Advertising 82

Occam's Razor

APRIL 23, 2012

Bonuses have been distributed. Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. What is the medium or long term strategy to engage with the audience? I've defined Conversation Rate as: # of Audience Comments Per Social Contribution.

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

JANUARY 20, 2010

It could be a good thing ("you were great, engaged the audience") or a not such a good thing ("no one understood a thing you were saying, hence so many questions"). How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed.

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

APRIL 1, 2015

Then we realized we needed to use content to build our audience and start capturing email leads. In The Content Code , Schaefer explains how we have now evolved to the point where distribution of content is perhaps the most important element in the crowded “content shocked” world we live in today. How do you avoid it?

PPC 28

PPC Social Media SEO Distribution 28

ConversionXL

MAY 27, 2020

This all might look like an easy, stress-free way of acquiring links, but let me use one of the phrases SEOs like the most: ”It depends!”. For example, SPD Load has a separate landing page with interactive resources, such as different calculators and guides, that people in their target audience might find useful and naturally link to. .

B2B 142

B2B Social Media Email Campaign 142

Duct Tape Marketing

MAY 4, 2016

PRNewswire – Press release distribution service. WordStream – Service that manages PPC campaigns, but great info too. Simply Measured Facebook Page Analysis – Analyze your Facebook Fan Page’s audience, volume, content, engagement trends and much more. Raven Tools – Suite of SEO and online marketing tools.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

OCTOBER 14, 2014

For my business Direct Visits are very important, a much higher % of people see the home page of the site, as are mobile and tablet combined have a very desirable audience. And you also have, perhaps more useful, the industry wide acquisition strategy distribution. And who does not love Organic? How they collect data.).

Analytics 133

Analytics Vertical Metrics Web 133

maplebutter.com

JANUARY 8, 2013

Find a location that has a target rich audience (aka Bar). Use [link] – requires knowledge of SEO and keywords. We’re considering doing SEO and PPC as well as cold calling to generate leads. 1) creates inbound links (SEO), 2) brand awareness (Audience), 3) very small percent convert.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

SEPTEMBER 29, 2009

You can accomplish these goals: ~ Get an optimal understanding of what kind of people you ended up attracting to your website (look at primary purpose & distribution). There is a ton of math and rigor involved in these studies that helps you get a great understanding of your audiences, even with small enough sample sets.

Campaign 128

Campaign Analytics Metrics Search 128