Audience Matching Product Name Restful 
37signals.com
DECEMBER 5, 2011
Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.
Up and Running
MARCH 1, 2016
If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Also known as asking people whether or not they’d buy your product. Try to sample your ideal audience, and not just anyone. A benefit statement.
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ConversionXL
NOVEMBER 17, 2015
In fact, they pull in 50-100% more revenue compared to shopping days throughout the rest of the year, according to RJMetrics. Product names / descriptions. Promo / Sale / Discount names / descriptions. Does it match up? No, your traffic will not behave the same way the rest of the year. Build your list.
Occam's Razor
OCTOBER 21, 2013
If the tools continue to display data, it will be increasingly distorted because it will reflect only traffic from the small audience of visitors who are not yet using secure search or are using other non-secure search engines. When you submit your keywords and bids, the search engine will match them against user search queries.
Duct Tape Marketing
JUNE 8, 2017
So primarily, negative keywords help in increasing your CTR as with the help of negative keywords, your ads will be directed towards the targeted audience with no irrelevant impressions and clicks. Your main keyword can be a product name, feature or benefit or any other word that is attractive enough to grab the attention of the users.
Occam's Razor
JULY 22, 2013
The foundational elements of the framework are the consideration stages and the audience in each stage. What unifying view defines the audience in that stage? My definition of the audience in the See stage are "all people who wear clothes." There are some audiences who exhibit that behavior. Or, all of them!
reidhoffman.org
NOVEMBER 12, 2013
First, understand your audience. Then, spend the rest of the pitch backing up those claims and increasing investors’ confidence in your investment thesis. Great businesses can be built off this network, starting with matching talent and opportunity. The goal of an entrepreneur is to be one of those deals.
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