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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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The Advanced Guide to Holiday Testing

ConversionXL

In fact, they pull in 50-100% more revenue compared to shopping days throughout the rest of the year, according to RJMetrics. Product names / descriptions. Promo / Sale / Discount names / descriptions. Does it match up? No, your traffic will not behave the same way the rest of the year. Build your list.

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The Ultimate Inventor’s Guide to Inventing Things

Up and Running

If you do have competition, pay special attention to your product name, price range, materials used, what the product claims to do, packaging, and who the manufacturer is. Here’s an example of a great sell sheet for a product called Well Well Wow! Your sell sheet should include: Your product name.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

When you submit your keywords and bids, the search engine will match them against user search queries. In Google Analytics you have Keyword, in your AdWords report, as above, but if you create a custom report you can drill down from Keyword to Matched Search Query. The latter is what people actually type. Crazy idea?

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How to Increase PPC CTR with These Quick Tips

Duct Tape Marketing

Your main keyword can be a product name, feature or benefit or any other word that is attractive enough to grab the attention of the users. Therefore, it has been noted that ads with their main keywords in the display URL have much higher CTR than the rest. Use More Restrictive Keyword Match Type. Conclusion.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 Because the consideration stage matches your marketing, which in turn matches the metric. million queries we can identify in the Think and See stages?

Framework 163
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Tealium iQ: What Can It Do? And How Does It Compare?

ConversionXL

You can select multiple rules, and these can then trigger the Tag using a “Match All Rules” or “Match Any Rule” evaluation method. Select the Tags you want to allow, then hide the rest. If you’ve worked a lot with Google’s suite of products, this difference takes a bit of getting used to. Load Rules. Data Mappings.

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