The non-profit benefits from increased promotion to a larger audience, and the small business can benefit from positive public relations, stronger audience engagement, and marketing opportunities that they might now otherwise have. Related posts: Lean Marketing tips: not-for-profit edition. MORE >>

The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter – [link]. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. Here are some of the links that I’ve liked and shared this past week! Mobile Web Design – [link]. MORE >>

The premise is that through their broad and deep network, businesses can target their messages to the right audiences and track this activity over time. Not sure what the point is however as you already have a captive audience of bloggers and press folks milling around for a few days.  Because no one wants to read press releases. MORE >>

Billboard Web Design: How to Win Your Audience’s Attention – [link]. Billboard Web Design: How to Win Your Audience’s Attention – [link]. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. 25 Super Common SEO Mistakes – [link]. MORE >>

Kerry McDuling has written a couple of fantastic articles for her column here at Entrepreneurs-Journey talking about the public relations industry and what it potentially can do for your business. She’s responded by committing to write a four-part series on exactly how to get free publicity from the media for your business. MORE >>