By Marsha Friedman, CEO of EMSI Public Relations and author of “ Celebritize Yourself ”. Connecting these different platforms integrates your publicity with social media.  At EMSI Public Relations we have Jeni Hinojosa, our Social Media Campaign Manager, turning the crank.  Ever play the game Mouse Trap? MORE >>

The non-profit benefits from increased promotion to a larger audience, and the small business can benefit from positive public relations, stronger audience engagement, and marketing opportunities that they might now otherwise have. Related posts: Lean Marketing tips: not-for-profit edition. MORE >>

By Marsha Friedman, CEO of EMSI Public Relations and author of Celebritize Yourself. Unlike traditional media, which is a communication to a broad audience, social media is one-to-one marketing outreach. Marsha Friedman is a 20-year veteran of the public relations industry. Hired a College Intern. MORE >>

Several months ago, I met Robert Kiyosaki, and he agreed to offer his advice for my blog and the StartupNation audience at [link] Robert is the author of The New York Times, international bestselling book, “Rich Dad Poor Dad,” with 26 books in the Rich Dad series. MORE >>

The premise is that through their broad and deep network, businesses can target their messages to the right audiences and track this activity over time. Not sure what the point is however as you already have a captive audience of bloggers and press folks milling around for a few days.  Because no one wants to read press releases. MORE >>