Remove Audio Remove B2B Remove B2C Remove Media
article thumbnail

Clubhouse put a big bullseye on social audio

VC Cafe

The early buzz of Clubhouse (despite being invite-only and iOS having a total reach of about 2 million users) along with the rising popularity of podcasts has shown that consumers crave social audio interactions and that there’s plenty of room for innovation in the space. The platforms.

Audio 140
article thumbnail

How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 82
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building A Strong Social Media Strategy For Business Growth

Duct Tape Marketing

Building A Strong Social Media Strategy For Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Barlos In this episode of the Duct Tape Marketing Podcast , I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform.

article thumbnail

Voice Search Strategy: Surviving (and Thriving) in Ecommerce and B2B

ConversionXL

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100
article thumbnail

The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] So one to many is a big and a critical factor around social media communities. These types of communities is very different than social media technology.

article thumbnail

LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. But LinkedIn owns the lucrative B2B audience. digital ad spend went to video.

Video 129
article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Create awareness with paid social media posts 2. by posting about it on social media). Create awareness with paid social media posts. Facebook, Instagram, and TikTok are generally stronger B2C plays, while LinkedIn is better suited to B2B. The three most effective types of social media content are: Funny content.