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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. It has significantly boosted our sales.

Sales 115
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A Path to the Minimum Viable Product

Steve Blank

In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Most people only know Roku for their TV devices, but Roku initially shipped an audio device for Internet radio stations and a PhotoBridge product to get digital photo libraries to the TV.

Product 436
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The Ultimate Ranking Recipe: Content, Links & The Power of Persuasion

Duct Tape Marketing

We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. Do you think that today, the world we live in today, everybody should have a YouTube channel. And it is, but I don't know if everyone should be chasing virality.

SEO 65
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

The same video content likely works well in other channels. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. Hard-code subtitles to get your message across without the audio. The growth of B2B video marketing. Stay on brand.

Video 129
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How to Build and Measure Brand Awareness

ConversionXL

Identify the channels where your audience is most active and double-down. Start your brand awareness campaigns where you know your audience is active (turning up regularly, liking content, commenting, and sharing) and create content and creative that’s suited to those channels. Start with the channels you have experience in.

Audience 122
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The Proven Framework For Building A Thriving Community

Duct Tape Marketing

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Jason Bay is a leading sales expert and he talks with other leading sales experts to get you the information you need. Mm-hmm and Viral doesn't have to mean you get 3 million views on something. For to what end?

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How To Maximize The Power Of Newsletters

Duct Tape Marketing

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Nudge, hosted by Phil Agnew, and it's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. John Jantsch (16:48): A viral referral tool. 16:13): Yeah, yeah.

ChatGPT 92