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How Creating a Sense of Urgency Helped Me Increase Sales By 332%

ConversionXL

In 2012, I launched a kind of ‘Groupon deal for musicians’, where I gave away $1,250 worth of products, including recording time, iTunes distribution, and a guitar string endorsement deal for just $69 for 100 hours only. I had invested a lot into this campaign. There were only 5,000 packages available. Value Proposition.

Sales 132
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The Art Of Modern Leadership

Duct Tape Marketing

She's one of Australia's most prominent leadership experts and a highly experienced business leader in her own right beginning her career as an officer in the Royal Australian Air Force. People are speaking up about social issues, wanting their organizations to be actively campaigning and CEOs being vocal about those kinds of challenges.

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30 Entrepreneurs Reveal the Pivots They’re Making in Their Business in 2022

Hearpreneur

We will create an appealing referral campaign in 2022. This isn't the same as an influencer campaign. With everything that has transpired, I've learned not to spread myself too thin, to appropriately distribute work and to fully trust my colleagues. Thanks to Isla Sibanda, Privacy Australia ! #25- Photo Credit: Adam Wood.

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Out of the Crisis #11: Jeremy Howard on the power of masks, health policy, and data science in medicine

Startup Lessons Learned

The "drip drip drip" of data he was seeing from countries that were hit first told him what was coming, and he made it his mission to start a campaign for masks -- Masks4All. Which means that for me to get the policy changed here, I actually had to become an advocate and a campaigner. That's just not enough to move the dial on policy.

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How To Prepare A Media Release To Generate Press Coverage – Case Study

Entrepreneurs-Journey.com by Yaro Starak

In my previous article I took a look at contacting and communicating with the print media through the creation and distribution of a media release. In this post, I thought I would give an example of a media release so that you can see the format at work, and then show you the results of the campaign.

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Inventing Tomorrow’s Jobs – COVID-19 series

Start Up Blog

If only we have a way to capture it, store it and distribute it… Yes. If that went away, politicians would make the decisions we need them to, not the ones which fund their re-election campaigns. Here’s a crazy fact: Just 3 hours of sunlight provides enough energy for all of humanity’s needs for an entire year.

Australia 118
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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

My first AdWords campaign was limited to five dollars a day, and we were buying clicks at five cents a click. We ran ad campaigns against every single product we could think of in an adjacent market space to ours. In a mature company with a mature product, the goal is to pay for lots of people to come to your website.

SEM 164