VC Cafe

JULY 26, 2020

The fundamentals (unit economics/ margins, CAC>LTV, the importance of retention) are more important now. Single users can test enterprise software using a credit card. In conclusion, I believe most of the Lean Startup isn’t fully dead. The core principles remain true, but I’d argue that the standards for the MVP have gone up.

Lean 214

Lean Seed Capital Startup Burn Rate 214

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

NOVEMBER 29, 2018

Lincoln Murphy cites a 3% conversion rate for SaaS and B2B web apps; a 2012 article on several leading platforms suggested a range between 1 and 10%. Those near-term sales, while enticing, may erode a brand and hurt retention. A Cloud Guru has enjoyed exceptionally high conversion rates for opt-out trials. Free trial.

Customer 119

Customer Conversion Acquisition B2B 119

ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. A product-led go-to-market strategy relies on product features and usage as the primary drivers of customer acquisition, retention, and expansion.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

steveblank.com

JULY 8, 2011

interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. Why You Need Cohorts to Improve Your Retention.

Conversion 48

Conversion Churn Rate Retention Metrics 48

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. If you’re interested, I can tell you more about how a cloud solution can help your business”.

Sales 60

Sales Marketing Sales Cycle B2C 60