Remove B2B Remove B2C Remove Cost Remove IP
article thumbnail

Traction is the new IP

Version One Ventures

“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. The same logic holds true for most acquiring companies.

IP 163
article thumbnail

A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s called Optimizing for B2B.

B2B 48
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Booming Voice AI Landscape: A VC Perspective

VC Cafe

It’s particularly interesting to think about voice AI in terms of the tech stack needed to build the voice engines, but note that the application layer (for both B2B and B2C apps) sits on top of the tech stack doesn’t require to build the full infrastructure.

Vertical 169
article thumbnail

Selling a Line of Business

OnlyOnce

one is B2B, the other is B2C). If you are selling assets, you need to clearly define what they are, and what they aren’t, and you need to make sure all legal details (contracts, IP, etc.) They will completely understand the costs you carry, whether financial, opportunity, or mental, in continuing to own the business.

article thumbnail

The one barrier to entry startups should focus on

Version One Ventures

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. Lower capital requirements: The cloud lowers the upfront R&D costs for a software start-up. Barriers to entry! Photo credit: phill.d) We see this in auctions, marketplaces, and social networks.

IP 156
article thumbnail

7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They use geo/ip to work out where I am. What is the cost of, and options for, an ADT security system? But there is no indication as to what the monthly cost will be, and there is no online quote option. – Music! I like the bonus.

Web 165
article thumbnail

CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

How much can a bad form cost you? Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Persona-based stuff is really interesting for B2B. Score B2B marketing campaigns in minutes by joining IP detection and company scoring.