Duct Tape Marketing

DECEMBER 15, 2022

The Proven Framework For Building A Thriving Community written by John Jantsch read more at Duct Tape Marketing. I think B2B companies in particular have probably been slower to come to this idea. Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that.

Community 80

Community Framework Advisory Board Viral 80

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. But Salesforce revealed that less than 0.5% Or at all.

B2B 131

B2B Technical Review Email Sales 131

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility.

Social Media 100

Social Media Campaign SEO B2C 100

ConversionXL

FEBRUARY 12, 2015

Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. Humans don’t come with an operating manual, but we do have some scientific research and frameworks we can rely on to help us in our optimization work. Optimizers need to.

Conversion 48

Conversion Analytics Software Review Hiring 48

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. In addition to critiquing ambiguous frameworks for “learning styles,” the authors lamented their widespread use: systematic studies [.] That’s true even among B2B customers who are supposedly more rational than their B2C counterparts.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Occam's Razor

DECEMBER 9, 2013

To learn more about the Do in stage one please review my See-Think-Do-Coddle framework for content, marketing and measurement.]. Invest in the site experience now to differentiate yourself from the competition, and create irrational loyalty. During this stage you should also invest a lot in Search Engine Optimization. Beat Bonobos (I.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

MARCH 14, 2024

Hopefully they've actually developed some methodologies, some frameworks that they can bring and immediately bring to your business. We're going to study how we're going to differentiate. The right person is going to actually drive marketing results and ROI with proven methodologies and best practices, they're going to be experienced.

Hiring 67

Hiring Leadership Email Campaign 67