ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Similarly, for B2B sellers, most consideration takes place away from your site, in meeting rooms with decision-makers you’ll never meet.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. f) SEO ranking. Create Hybrid content: > B2B marketers are employing 12-14 formats of content on an average. Think beyond generic SEO.

Social Media 100

Social Media Marketing SEO B2B 100

Occam's Razor

DECEMBER 9, 2013

Invest in the site experience now to differentiate yourself from the competition, and create irrational loyalty. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate. You can do it for Bing, email, AOL ads, social, even SEO! Beat Bonobos (I. Entertain Me 2.

Analytics 165

Analytics Marketing Channel Metrics 165

Up and Running

AUGUST 7, 2019

Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. Is it right to compete on price, personalization, relying on your channels, or joining the big product lists and trying to be the best at Amazon SEO? Be mobile-friendly. It depends.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

VC Cafe

MARCH 22, 2021

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . It also gives brands a way to differentiate themselves in a fragmented market, where traditional channels become very costly. Part time CMO for B2B and B2C startups.

B2C 145

B2C Marketing Stealth 145

Duct Tape Marketing

MARCH 14, 2024

We're going to study how we're going to differentiate. Maybe it's social media or maybe it's producing a newsletter, or you've hired freelancers to write content or to do SEO work or something. We're going to study how to narrow our target market focus. Find them online. So the right fractional CMO can help you do one of two things.

Hiring 68

Hiring Leadership Email Campaign 68

ConversionXL

JULY 9, 2015

The strongest conversions have started even before a customer lands on your site, through strategic SEO practices and targeted inbound marketing. The basic free trial funnel can be thought of in four steps: We’d all rather shoot fish in a barrel when it comes to customer conversion. Step 2: Verify email. Step 4 – Profile completion.

Analytics 48

Analytics Conversion Software Review Email 48

Mike Michalowicz

FEBRUARY 11, 2013

Marketing gurus often refer to it as “differentiation.” If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Plus, you’ll be helping others. Own Your “Wow” .

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

JANUARY 28, 2020

” And once we got them going on it, now it’s such a huge differentiator. And again, I don’t care whether this is B2B, B2C. It’s very fast, it won’t mess with your SEO. .” It took them a long time because they’re not real computer technology people. Ethan Beute: Yeah.

Video 39

Video Technical Review Software Review Colorado 39