ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

Steve Blank

MAY 29, 2011

Max entered Stanford in the fall of 2010 as a freshman, took as many of the engineering entrepreneurship classes as he could and independent study with me. (He Founders overestimate the value of IP before product market fit by 255%. . I was feeling pretty old. Max set the record for smarts divided by age. Tune In, Turn On, Drop Out.

Technical Cofounder 333

Technical Cofounder Early Stage Startup Silicon Valley 333

Duct Tape Marketing

MAY 22, 2019

In other words, if you’re trying to check on results and track results, sometimes it’s a little challenging if your IP address is in Kansas City, Missouri. So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing.

SEO 60

SEO Kansas City Kansas Missouri 60

Occam's Razor

JANUARY 28, 2013

The suggestions engine they have. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They use geo/ip to work out where I am. Then they match it back to their rules engine that serves me the best options. It is such a cool service. The music collection is wonderful.

Web 164

Web Design Marketing Security 164

ConversionXL

APRIL 12, 2017

Reverse engineer lifetime value study. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Persona-based stuff is really interesting for B2B. Score B2B marketing campaigns in minutes by joining IP detection and company scoring.

San Antonio 86

San Antonio Metrics B2B Analytics 86

VC Cafe

JANUARY 16, 2011

Allot is a leading provider of intelligent IP service optimization and revenuegeneration solutions based on Deep Packet Inspection (DPI) technology, Allot Service Gateway solutions for mobile broadband are compliant with 3G.4G/LTE Dasur’s solution is based on a unique, patented pattern recognition engine. Allot Communications.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103