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Traction is the new IP

Version One Ventures

“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. The same logic holds true for most acquiring companies.

IP 163
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s called Optimizing for B2B.

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14 Interesting Findings From The Startup Genome Project

YoungUpstarts

more likely to successfully scale with sales driven startups than with product centric startups. Founders overestimate the value of IP before product market fit by 255%. B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. Solo founders take 3.6x

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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

more likely to successfully scale with sales driven startups than with product centric startups. Founders overestimate the value of IP before product market fit by 255%. . B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business.

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Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

In other words, if you’re trying to check on results and track results, sometimes it’s a little challenging if your IP address is in Kansas City, Missouri. So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing.

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Selling a Line of Business

OnlyOnce

Even if they are good businesses, the overall enterprise might benefit from the focus or cash provided by a sale. one is B2B, the other is B2C). Business is growing rapidly and requires assistance to scale properly (either technology, or sales). Business has its own culture and operations and “a life of its own&#.

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The one barrier to entry startups should focus on

Version One Ventures

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. Success is no longer based on the size of a vendor’s sales force, getting shelfspace in a large retailer or investing a large print ad campaign to build up a brand. Barriers to entry! Photo credit: phill.d)

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