Duct Tape Marketing

MAY 24, 2023

Building A Strong Social Media Strategy For Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Barlos In this episode of the Duct Tape Marketing Podcast , I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform.

Social Media 78

Social Media Media B2B B2C 78

YoungUpstarts

OCTOBER 27, 2020

As its name implies, engagement marketing, also called experiential or event marketing, uses well-thought, resourceful methods to engage with targeted audiences. Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

Women Entrepreneurs Can

APRIL 5, 2019

In case you are wondering, this is huge, and B2B marketers are investing 20-30% of their budgets on event marketing each year. Small B2B or B2C conferences. Market your event across all social media platforms. Social media marketing is huge for live events. Seminars or roundtables. Virtual Events.

Small Business 40

Small Business Marketing Social Media Hosting 40

Hearpreneur

JULY 13, 2022

No one wants their hard work to go down in the name of a shoddy investment. Digital transactions are now moving beyond B2C transactions & venturing into B2B, P2P, cross-border remittances, & more. Digital marketing has opened many doors for businesses to earn higher revenues and have a name in the international market.

Artificial Inteligence 123

Artificial Inteligence Technical Review Entrepreneur Software Review 123

Duct Tape Marketing

DECEMBER 15, 2022

I think B2B companies in particular have probably been slower to come to this idea. Whereas b2c, I mean m and MS has had a, has a community, right? I mean I think a lot of B2C companies kind of get that. B2B companies I think are probably the greatest untapped opportunity right now. John Jantsch (06:15): Well. powered by.

Community 81

Community Framework Advisory Board Viral 81

ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Sender name. These include: Subject line. Day of the week to send. Time of the day to send.

Campaign 111

Campaign Email Clickthrough Sales 111

The Startup Magazine

JUNE 26, 2018

A name is a label by which animate or inanimate things are called or referenced. When we think about names, pictures or qualities are evoked from the good to the grotesque. Therefore a good business name and slogan are key. Your business name is as important as a good business tax regimen. So, WHAT’S IN A BUSINESS NAME?

Naming 92

Naming eCommerce Startup Database 92

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 81

B2B Marketing B2C ChatGPT 81

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search. The second relies on retention. The second type is winning. Image source ).

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. What's your name? It's like, that's who they got to know us, and now they're starting to trust us, so they're gonna give us their name and email.

Marketing 74

Marketing Differentiation B2C PR 74

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility.

Social Media 100

Social Media Campaign SEO B2C 100

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. But Salesforce revealed that less than 0.5% Or at all.

B2B 131

B2B Technical Review Email Sales 131

Austin Startup

JULY 12, 2010

Stories of injustices made right via social media are frequent, if not altogether common. GetSatisfaction still hosts u nofficial customer communities , and links to them prominently on their website with designations like “37Signals is not yet committed to open coversation about its products and services.

Customer 80

Customer Harvest B2C Technical Review 80

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 trillion in 2021, up from $1.3 trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

Duct Tape Marketing

JUNE 7, 2023

So consumers are, and B2B and B2C are starting to make decisions beyond the normal brand. And you can follow me on social media. Scroll back to top Sign up to receive email updates Enter your name and email address below and I'll send you periodic updates about the podcast. Is the paper bamboo? Is the price fair?

Employee 75

Employee Technical Review Advisory Board Sales 75

Duct Tape Marketing

APRIL 13, 2017

The Comprehensive Guide to Social Media Ad Marketing written by Guest Post read more at Duct Tape Marketing. As per the latest research , social media ad spend overwhelmingly surpassed television by the end of 2016- a result that wasn’t predicted. Before we begin, let’s understand what is a social media ad.

Social Media 61

Social Media Media Marketing Lead Generation 61

Duct Tape Marketing

NOVEMBER 19, 2019

Because it’s a business-focused social network, it’s a necessity for those running B2Bs to have a presence on the platform. But B2C businesses can thrive on LinkedIn as well. The rules here are much the same as they are across all of social media. Post Meaningful Content. Use Ads Selectively.

Networking 58

Networking Social Media B2C Curation 58

The Next Web

JANUARY 13, 2014

Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Entrepreneur Social Media How-To''s' What do you think?

Campaign 147

Campaign Social Media B2C Metrics 147

David Teten

SEPTEMBER 23, 2017

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. It seamlessly creates a deal folder (company name) in our Google Drive, and notifies us that a new deal has entered the pipeline via Slack.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Duct Tape Marketing

MAY 22, 2019

They do X, Y, and Z because there is kind of a lot to it, but the point is that when you sign up as a client they don’t create any new content for you, they don’t set up your social media, they don’t optimize your site. Their SEO needs, challenges, priorities are probably different. Brian Dean: Plenty.

SEO 59

SEO Kansas City Kansas Missouri 59

Duct Tape Marketing

AUGUST 17, 2022

19:15] On SEO-related sites, how valuable are signals in social media — meaning people linking to you on social platforms like Twitter? [20:41] A lot of it depends on whether you're B2C or B2B. If you're B2C, you wanna build a community, um, around your brand, get traction and make sure Google can see it.

SEO 88

SEO Technical Review Metadata Social Media 88

Duct Tape Marketing

APRIL 28, 2015

No category of business is immune – B2B, B2C, large ticket services and low dollar commodities are sourced this way today. Really, I love a power nap right after lunch and recommend you consider putting one in your workday, but in this case NAP stands for Name, Address, Phone. Take a NAP. Network for links.

Search 28

Search Technical Review Software Review Engineer 28

Brandanew

MARCH 24, 2016

If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies?

Social Media 100

Social Media B2B Media Vertical 100

Duct Tape Marketing

MARCH 30, 2022

19:15] On SEO-related sites, how valuable are signals in social media — meaning people linking to you on social platforms like Twitter? [20:41] Use social media tools to schedule and publish updates, monitor terms and analyze performance. A lot of it depends on whether you're B2C or B2B.

Technical Review 87

Technical Review SEO Metadata Algorithm 87

ConversionXL

NOVEMBER 22, 2022

Traffic from social media platforms. Consistently generating a high level of social traffic indicates an engaged and loyal community. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. submits a form). 400 / 10,000 x 100% = 4%.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. via B2B Marketing Alliance ].

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. John (02:17): Well, and what's interesting, I mean I think we've had this since the advent of say Google reviews or even social media.

Engineer 63

Engineer SEO ChatGPT Channel 63

ConversionXL

JUNE 16, 2022

That B2B sales are built on relationships. The email finishes with a simple call-to-action that drives traffic to a simple form, with additional social proof from a top brand for good measure. Make the most of social proof. B2C or B2B, all marketing is people talking to people. So, what does this tell us?

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

JUNE 24, 2014

If you are considering including social login in your marketing strategy, take a look at my top nine things every marketer should know about it. MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. On the other hand, Easytobook , a B2C company, had 1.5

Social Network 130

Social Network Viral Social Media B2C 130

Duct Tape Marketing

FEBRUARY 2, 2023

And I was at the social media marketing world and was at this, uh, breakfast held by Andy Costadina, one of our mutual friends. And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies. He's gone all in on this community.

Community 83

Community Marketing Audience Networking 83

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. It sounds simple; however, very few asset managers actually do it.”

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Mike Michalowicz

FEBRUARY 11, 2013

Social Media Marketing Strategies. Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Social media isn’t new. Social media is about doing that online.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

FEBRUARY 27, 2015

It’s not your brand name. It’s stayed with me through the years while working with B2B and B2C clients. “A Today’s social media savvy consumers will not tolerate falsehoods. What is a brand? Here’s what it’s not. It’s not your registered trademark. And it’s not your great logo you spent $10,000 on.

Georgia 28

Georgia B2C B2B Small Business 28

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

Things such as social media, online vacation packages, online dating and video production are not a necessity for businesses or the consumer to purchase and often prove a lot harder to break into than the business plan formula claimed it to be. What Is “B2C&# ? The reason these companies fail is simplistic.

B2C 91

B2C B2B Business Model Sales Cycle 91

Brandanew

OCTOBER 22, 2015

Many of them are often struggling with funding, user engagement and discoverability, if I had to name the top three concerns. Social media and content marketing the two pillars of today’s inbound communication and audience interactions are not short-cut approaches. The act of doing it every day. Click To Tweet.

Hiring 100

Hiring Social Media Marketing B2C 100

ConversionXL

FEBRUARY 3, 2017

For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. B2B Affiliate Programs Look a Little Different. According to the benchmark report, most affiliates work in the B2C space (79.45%). Still, they are active in the B2B space as well (20.55%).

Affiliate 48

Affiliate Programming Marketing PPC 48