B2B Business Model Churn Rate Marketing 
VC Cafe
FEBRUARY 21, 2023
It’s not just the competition against the incumbents and the large tech platforms that founders has to worry about, but most importantly is the company’s performance and product market fit. Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical.
ConversionXL
FEBRUARY 3, 2022
In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?
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David Teten
DECEMBER 3, 2019
In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.
Cracking the Code
OCTOBER 10, 2008
Labels: SaaS , sales and marketing , software. For example, you can provide a solution to automate marketing, but if the customer doesnt know some key best practices for how to effectively market online, then its unlikely that theyll get a lot of value out of a marketing automation solution. Posted by Philippe Botteri.
Venture Chronicles
DECEMBER 15, 2011
If you are interested in freemium business models or any of the variations on the theme, this is well worth reading however I take issue with a couple of points. This is an interesting discussion and the body of work that can be studied is relatively small and fluid given the immaturity of freemium as a business model.
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