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Conversion, retention and churn benchmarks

VC Cafe

In SaaS in can be the conversion from trial to paying customer, and in consumer subscription it can be the conversion from download to subscriber. Whether you are a B2B SaaS company or a B2C mobile app, knowing how your business stacks up against industry averages can help you make informed decisions and drive growth.

Retention 109
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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 74
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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ? There is no golden metric for everyone, we are all unique snowflakes! :). I am going to pick a whole bunch of different businesses (15 in all!), If you want to play along. Don’t read what I’ve chosen.

Metrics 141
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The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale

Duct Tape Marketing

17:30] How deep into financials and metrics do you get before taking a client on? [19:01] Duct Tape Transcript Email Download New Tab John: Hello and welcome to another episode of the duct tape marketing podcast. I only work with B2B clients as well into service delivery. If you're B2B, it should be LinkedIn.

Channel 65
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Why Linear Funnels Are a Simplified Reality (and What to Do About It)

ConversionXL

Additionally it’s no longer enough to think of segments as “customer types” (for example a B2B SaaS segmenting by small, medium and large companies). You’re likely familiar with Facebook’s 7 friends in 10 days metric, right? We think of funnels in terms of main milestones (i.e. via Quora).

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business Model I would like to propose that in addition to team, product, and market, there is actually a fourth, equally important, core element of startups, which is the need for a viable business model. However there is a lot of value in looking at these same metrics for all other businesses.

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Optimizing Your Agency For Profitability

Duct Tape Marketing

Marcel Petitpas (04:22): Yeah, it, it's a really tough question because so much of this comes down to the nuance of the business model, but the way that I encourage people to think about this is number one, focus on four key areas of the business. His podcast — The Agency Profit Podcast. Like this show? Duct Tape Transcript.