ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. By campaign of first order. Marketing campaigns and promotions. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. I love governments! A quick best practice.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

The Next Web

AUGUST 19, 2013

There were no sales people in the USSR – the government just decided what to produce and in which quantities, – so I pretty much have an anti-­sales­-and­-marketing background. It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. Well, then you’ve got to go viral.

Belarus 137

Belarus Viral Channel Startup 137

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Sounds too good to be true? They all simply ignore it. Why Do We Let This Happen?

IPO 82

IPO Customer Matching Silicon Valley 82

mashable.com

NOVEMBER 4, 2010

A Y-Combinator startup itself, Optimizely was used by the groundbreaking online Obama campaign in 2008. Whats Hot in Social Media This Week HOW TO: Organize a Mashable Meetup View More » Business 5 Proven Strategies for B2B Social Me. You can use Optimizely even if the thought of coding makes you break out in a cold sweat.

Developer 73

Developer Software Review PHP Social Media 73

ConversionXL

DECEMBER 9, 2013

In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? Overall, the campaign would involve a lot of text. We have a lot of ground to cover, so let’s jump right in.

Sales 126

Sales B2B Campaign Video 126