Duct Tape Marketing

NOVEMBER 1, 2017

I’m used to my six-month, by-month campaign. Robert Rose: Yeah, well interestingly … I’m forgetting his name … Eduardo Conrado, who is the chief innovation officer at Motorola Solutions, he merged IT, sales and marketing together and started calling them the experience group. So it’s an investment.

Cost 36

Cost Marketing Audience Media 36

Occam's Razor

JULY 22, 2013

If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. But you use conversion, you notice there is almost none, you kill the campaigns. ADD TO BAG.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

SEPTEMBER 21, 2015

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. I'm sure you are catching on by now that the slides and names have been changed to protect the innocent. Ex: Is the 2-in-1 green because it will add the most to the bottom-line? A delightful mess.

Stock 60

Stock Conversion Matching Audience 60

ConversionXL

SEPTEMBER 15, 2020

For example, Mr. Green’s total user revenue is $100 + $62 + $25 = $187. Session-Level —Using the example above, if you created a session-level segment for visitors who have spent $70, Mr. Grey’s last session, Mr. Blue’s first session and Mr. Green’s first session would all be displayed. Sequence segments.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

JANUARY 8, 2016

For example, Mr. Green’s total user revenue is $100 + $62 + $25 = $187. Session-Level – Using the example above, if you created a session-level segment for visitors who have spent $70, Mr. Grey’s last session, Mr. Blue’s first session and Mr. Green’s first session would all be displayed. Sequence Segments.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

Occam's Razor

NOVEMBER 18, 2014

You see the big ones named, the hidden mysterious ones, you can unmask using a mouse hover. It would be nice to see all the sites named, but it is kind of nice that it forces you to internalize the big ones, likely where you can have the biggest impact, and then look at the small ones. We even made the column titles smaller! :).

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

OCTOBER 15, 2015

red, green, yellow, and blue). All you have to do is name the color (not pronounce the word). A consistent finding in Stroop studies with anxious patients is that their color naming of threatening words (spider, arachnid, spinner, tarantula, etc.) A new paid campaign? via Wheel of Persuasion). Bandwagon Effect.

Conversion 48

Conversion PPC Design Social Bookmarking 48

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Add a class name to buttons, forms, quotes, etc. Campaign Monitor. Campaign Monitor â??

Software Review 53

Software Review Technical Review Startup 53