Remove B2B Remove Campaign Remove Social Network Remove Stock
article thumbnail

The Landing Page Optimization Guide You Wish You’ve Always Had

ConversionXL

Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. 5 Dimensions of Rockstar B2B explainer videos. Making The Most Of Your Autoresponder Campaign.

Analytics 134
article thumbnail

How to Build and Measure Brand Awareness

ConversionXL

Studies show only 5% of B2B buyers are ready to buy right now. There can be a temptation to get your brand widely recognized by running a blanket campaign that targets all major platforms. Not only is this resource-heavy, but you also risk missing the nuances of social media platforms. The audiences are just too different.

Audience 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. I previously posted a detailed presentation with sales technology tools useful for B2B sales. 3) Raise capital.

article thumbnail

It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

If you want to see startups in the Concierge phase, follow what happens after a Kickstarter campaigns get successfully funded. The Pebble Smartwatch itself comes stock with a fairly standard feature set – email, clock, heart rate monitor etc. Fabulis.com was initially intended to to be a social network for gay men.

article thumbnail

The Landing Page Optimization Guide You Wish You Always Had

conversionxl.com

Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. 5 Dimensions of Rockstar B2B explainer videos. Making The Most Of Your Autoresponder Campaign.

article thumbnail

The Data-Driven Marketer’s Guide to Influencer Marketing

ConversionXL

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

article thumbnail

YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

It is a social network (like Facebook). Oh and speaking of starting relationships… why not create great commercials, like Seventh Generation's Campaign for a Toxic Free Generation , and benefit from thousands of more views and the social amplification already built into YouTube? At a low cost.

Analytics 149