Duct Tape Marketing

FEBRUARY 6, 2024

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. 06:56] What is Dark Social? [09:10]

Engineer 65

Engineer SEO ChatGPT Channel 65

YoungUpstarts

APRIL 28, 2016

Next up, be sure to ply your social media channels with engaging content all about your eCommerce store. Don’t be put off by the effort and time that would have to go into running multiple channels of social media. SEO Marketing. SEO Marketing. The only way to do this swiftly is by using SEO techniques.

eCommerce 100

eCommerce Software Review Social Media SEO 100

ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. Take Semrush, a platform for SEO, PPC, and content-related research. It’s also used to discover existing captive audiences. Building a community. Image source.

Reputation 134

Reputation Audience Management Social Media 134

ReadWriteStart

JULY 7, 2021

Business to Business (B2B) – Also referred to as Enterprise to Enterprise, it is typically utilized to transport documents, equipment, reports, and raw materials from one place to another. Tactics like influencer marketing, organizing business events, publishing press releases, and search engine optimization (SEO) must be implemented.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., SEO, email marketing, Facebook advertising). Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Focus on the channels that offer the best ROI.

Retention 113

Retention Marketing Acquisition Channel 113

searchengineland.com

MAY 30, 2012

All Things SEO. B2B Search Marketing. Enterprise SEO. Overview: What Is SEO? Video: What is SEO? SELs Guide To SEO. Periodic Table Of SEO. SEO Columns. How To: SEO. Google SEO. SEO Library. Our SEO Events. How To: SEO. More Search Engines. All Columns.

SEO 54

SEO SEM Social Media Search 54

Duct Tape Marketing

FEBRUARY 22, 2016

SEO Is An Integral Marketing Channel written by Guest Post read more at Duct Tape Marketing. If you don’t get SEO and your website right, many of your referral leads, trade show leads, and advertising leads bounce right into the arms of the competition. . But What About B2B? 46% of B2B researchers are millennials.

SEO 28

SEO Channel Kansas City Kansas 28

Duct Tape Marketing

FEBRUARY 14, 2018

Thanks to John’s generous promotion of my content over the years, many of you probably know I’ve spent most of my career in search engine optimization. For a variety of reasons, some of which I’ll detail at the end of this post, I see SEO as an increasingly difficult proposition for both small business owners and agencies serving them.

Email 50

Email Technical Review Marketing SEO 50

ReadWriteStart

AUGUST 19, 2019

Every business, including B2B or B2C, has to bear the financial loss in their implementing their business strategies. Google is the largest successfully trending search engine, and at just one search, you can receive a lot of help for your small scale business. You can also use your social channels for sponsored ads.

Small Business 138

Small Business Marketing SEO Social Media 138

crowdSPRING Blog

FEBRUARY 6, 2013

The content that will win the battle for attention and help your brand will not be low quality, volume-oriented content designed purely for search engine optimization (SEO) purposes or merely to keep your brand in front of the public. B2B marketers use numerous social networks to distribute content. For example, in U.S.

Small Business 94

Small Business Marketing North America Distribution 94

YoungUpstarts

AUGUST 17, 2014

Automation is essential to B2B (business to business) marketing. Moreover, those tracking online progress (search rank, social engagement, website visits coming from other channels), are overloaded with duties, multitasking and allocating time. What channels deliver poor and lower-than-estimated results? - Blackhat SEO.

Architecture 180

Architecture Marketing SEO Cofounder 180

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

YoungUpstarts

FEBRUARY 23, 2015

Critiquing the “one-size-fits-all” used by Goliath advertising on traditional channels, the authors proclaims that digital advertising allows marketers to “speak directly to the people who most want to hear what they have to say”. Determine campaign media channels. Digital Advertising and Marketing Channels.

Social Media 100

Social Media Campaign SEO B2C 100

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure SEO performance on a page level? Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

Brandanew

NOVEMBER 17, 2015

Both consumers (for B2C) and brand (for B2B) check the recency of your posts. How frequently you post is also a good reminder to the search engines. Any kind and of online writing is always meant for two different entities, the audience and also the search engines. Post Regularly. Ace the Call to Action.

B2C 100

B2C SEO Audience B2B 100

crowdSPRING Blog

MAY 1, 2013

We’ll look at relevant metrics to help you assess whether a specific marketing channel could work for you, and also highlight additional resources to help you get a better understanding of that channel. Search Engine Marketing. Search engine marketing focuses on promotion through search engines (Google, Bing).

Small Business 107

Small Business Marketing Affiliate PPC 107

YoungUpstarts

JULY 13, 2020

Likewise, B2B companies who previously relied on industry events and careers fairs to win new business and drive recruitment are now seeing more enquiries come in from their website. Digital marketing can be carried out across a number of channels, but one of the most obvious is social media.

Marketing 147

Marketing Social Media Audience eCommerce 147

Duct Tape Marketing

MARCH 30, 2022

Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it. 4:56] Could you talk about something you’ve written about — the end of technical SEO? [5:43]

Technical Review 87

Technical Review SEO Metadata Algorithm 87

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B.

Marketing 90

Marketing Affiliate Channel Software Review 90

Brandanew

FEBRUARY 17, 2016

Newspapers and channels have already shown us the importance of sensational and attention grabbing headlines. This will also help you in the SEO business. Also, do note that all social networks and search engines only show a certain number of words in the headlines. The importance of headlines can hardly be overstated.

Viral 100

Viral B2B Audience Social Network 100

Duct Tape Marketing

JANUARY 7, 2020

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. But why not just focus on SEO and call it a day?

Search 71

Search PPC Kansas City B2C 71

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Some of the early B2B pioneers in this space were companies like JBoss ( story here ), SolarWinds, ConstantContact, HubSpot, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

NOVEMBER 22, 2022

Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions. Traffic by channel: Find out where your visitors come from. in an app).

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. I am a Mechanical Engineer with a MBA, a late covert to the power of understanding the super sexy "why" by leveraging lab usability studies, surveys, card sorts, online remote testing and more. I am out of breath!

Analytics 71

Analytics Web Technical Review Metrics 71

Hippoland

AUGUST 8, 2018

As a result, second time founders very often shy away from ad-based consumer ideas, but when they do, they think about what viral mechanisms you can implement *first* and engineer the product around that mechanism. Another way is to have unique promotion channels, but these must be scalable. 2) B2B startups have high margins.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As a result, second time founders very often shy away from ad-based consumer ideas, but when they do, they think about what viral mechanisms you can implement *first* and engineer the product around that mechanism. Another way is to have unique promotion channels, but these must be scalable. 2) B2B startups have high margins.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Up and Running

NOVEMBER 23, 2021

The 3PL businesses are known to provide an array of customized solutions like B2B processing, temperature-based storage, custom packaging , and more. That is because they already have a wide network of delivery executives and channels that can make this shipment possible at much lower costs. Maintain inventory.

eCommerce 110

eCommerce Customer Retention Reputation 110

Duct Tape Marketing

JULY 14, 2022

16:42] Are you an engineer or programmer yourself? [17:06] You can grab the online spotlight and your customer's attention with some rush from content and SEO to ads and social media SEMrush is your one stop shop for online marketing build, manage and measure campaigns across all channels faster and easier. Get Semrush.

Technical Review 84

Technical Review Demand Cofounder Video 84

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. No amount of great multi channel tracking will save this company, they suck at the basics. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. That's sucking. There is so much here.

Analytics 99

Analytics Web Campaign PPC 99

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

DECEMBER 9, 2013

During this stage you should also invest a lot in Search Engine Optimization. From step five on you were likely already delivering some multi-channel value for your company. It is a part of multi-channel analytics chapter. Your first job is to beat them at everything. Now is the time to undertake that work. Not in step three.

Analytics 165

Analytics Marketing Channel Metrics 165

The Next Web

AUGUST 19, 2013

Mikita Mikado is a software engineer and entrepreneur from Belarus, now based in San Francisco. This post is about choosing the right sales strategy and channels for your startup from the start. I’m a geek and software engineer from the former ­Soviet state of Belarus. Step 2: Choose your sales channels.

Belarus 137

Belarus Viral Channel Startup 137

Occam's Razor

APRIL 25, 2011

Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. Your SEO strategy is buying links, expired domains, et. Sophisticated Search Engine Optimization is mandatory in our world of Bing / Yandex / Baidu / Google. " 27: You are going crazy with SEO optimization.

Marketing 126

Marketing Flash Analytics Web 126

Duct Tape Marketing

JULY 10, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that. All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. Rachel Parker: Yeah.

Social Media 57

Social Media SEO Audience Audio 57

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. But fresh relevant content is also of value in our search engine optimization efforts, keeps a pipeline of socially shareable assets going. Your users are happier. Most likely yes.

Search 135

Search Analytics PPC Green 135

Up and Running

AUGUST 7, 2019

Many are incorporating Amazon as just a single channel in their ecommerce business plans , hoping customers will shop there and like the brand enough to consider looking at Instagram, search engine results, or their own website for more information and options. Competing with Amazon can feel overwhelming, and fewer are trying.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. It impacts your organic rankings (even if there are tons and tons of factors that influence SEO results). It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). 5: Rent or Own?

Analytics 154

Analytics Marketing Social Media Technical Review 154