VC Cafe

MARCH 1, 2024

Electric Vehicles – Lower battery costs powering adoption mean EV sales could reach 74 million in 2030. For that purpose, she launched Embed , an accelerator program. Eliminating middlemen in healthcare – from using AI to automate repetitive human jobs to exploring new and better business models for providing care.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Channel-level expertise: An understanding of how the channels work (e.g., Focus on the channels that offer the best ROI. Image source.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

JUNE 8, 2017

User experience research or UX research, shouldn’t be limited to A/B testing programs only. If you are in B2B, you’ve certainly heard of account-based marketing by now. These three guidelines are recency, frequency and unit of sale. […]. To find out, you will need to do proper user experience research. Firmographics.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

SEPTEMBER 20, 2021

YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Of course, a video with low ROI can still generate awareness, expand impact, and lead to sales. Select Analytics: There are four Channel Analytics tabs in your dashboard (five if you have a Revenue option).

Analytics 134

Analytics Metrics Channel Video 134

Startup Professionals Musings

SEPTEMBER 3, 2013

Entrepreneurs need to look more broadly into the business-to-business (B2B) space for more lucrative opportunities. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, still waiting to be found: Find strategic partnerships.

B2B 210

B2B Angel Investor Forecast Global 210

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B buyers are ready to buy. If you spam the non-buyers with sales CTAs, you’ll only annoy them. What: Wynter helps marketers to improve their copy with a panel of engaged B2B professionals. There’s only so much you can say about B2B panels in a way that nobody else has.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Startup Professionals Musings

AUGUST 2, 2012

But entrepreneurs need to look more broadly into the B2B space for more lucrative opportunities. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Sponsorships and advertising.

B2B 206

B2B Angel Investor Mobile Forecast 206

Duct Tape Marketing

NOVEMBER 2, 2023

He's a former VP of sales at HubSpot, and currently specializes in helping companies grow by implementing sales and marketing excellence. I was the first person to go from individual contributor sales rep to manager, director, and MVP. I started the agency partner program that you passed on and built that up.

Metrics 72

Metrics Analytics Forecast Software Review 72

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. an ebook); Then you blast them with sales messaging (e.g., email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

Duct Tape Marketing

MAY 2, 2024

What John (00:16): You just heard was a testimonial from a recent graduate of the Duct Tape Marketing certification intensive program for fractional CMOs marketing agencies and consultants just like them. And that looks different for a B2C journey versus a B2B journey. It's the best investment I ever made.

SEO 68

SEO Search Generative AI Engineer 68

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? [20:58]

Channel 63

Channel Acquisition Framework B2B 63

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. My first career was spent building radio and television stations, then running the programming side of those businesses. Hey, radio.

Los Angeles 150

Los Angeles Networking Southern California Marketing 150

ReadWriteStart

FEBRUARY 27, 2018

Like most functions in today’s businesses, sales is currently undergoing a transformation. Lead generation , customer acquisition, and sales resources are being approached differently. Companies now replace the cold call with new sales tools and tactics that are changing results for the better. Employing Digital Sales Tools.

Sales 71

Sales Artificial Inteligence Lead Generation B2B 71

ConversionXL

AUGUST 2, 2017

These are actual results a startup Ringadoc got from their partner program. In today’s environment, if B2B organizations are going to make it, they need to grow. So we started building out the partner program.”. 3 Factors That Affect B2B Partnerships. B2B tech partners are now targeting business leaders instead of IT.

Channel 84

Channel Partner Programming B2B 84

Startup Professionals Musings

JULY 9, 2018

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. The fuel for any good demand generation program is relevant, buyer-centric content.

Demand 144

Demand Metrics NPV Net Present Value 144

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Very few, if any, of these interactions are with a sales rep. Because if people are making up their own minds, without coercion from sales, creating demand is the best way to get them to choose you. DGMs see that demand is maintained throughout the sales cycle.

Demand 95

Demand Management B2B Campaign 95

ConversionXL

AUGUST 2, 2017

These are actual results a startup Ringadoc got from their partner program. In today’s environment, if B2B organizations are going to make it, they need to grow. So we started building out the partner program.”. 3 Factors That Affect B2B Partnerships. B2B tech partners are now targeting business leaders instead of IT.

Channel 77

Channel Partner Programming B2B 77

ConversionXL

JUNE 16, 2020

Program building, such as reporting , education, culture building, and enablement and documentation. When you invest in program building, it must pave the way for faster site improvements. There are two ways to grow the organic channel: Get more traffic ??from from new keywords. Get more traffic ?? from existing keywords.

SEO 121

SEO Technical Review Software Review XML 121

Duct Tape Marketing

AUGUST 24, 2017

Transcript of How to Get the Right Mindset for Prospecting and Sales written by John Jantsch read more at Duct Tape Marketing. She’s the founder of Strategic Pipeline, a Fortune 1000 sales process improvement consulting group, but it also has a lot to say about small business. Back to Podcast. Transcript.

Sales 34

Sales Conversion Revenue Email 34

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 79

B2B Marketing B2C ChatGPT 79

ConversionXL

NOVEMBER 28, 2018

In this video, Steve covers what account based marketing is and how your marketing and sales teams can close bigger B2B deals faster with an effective ABM program. Subscribe to our YouTube Channel. Taking shortcuts can cost you time and money. This post contains video, click to play].

B2B 100

B2B Marketing Channel Video 100

Up and Running

MAY 11, 2021

Email marketing still is the channel of choice for most marketers at the end of the day. That could be why roughly 83 percent of B2B companies currently use email newsletters for marketing. Deliver value and not just a sales pitch. Go light on sales, heavy on giving value to your readers. Experiment and test things.

Customer 118

Customer Email HTML Social Media 118

Duct Tape Marketing

NOVEMBER 23, 2016

But the unintended consequence of our collective lead generation obsession is that the task of actually determining which of the leads generated are sales-ready is relegated to the back-burner. That ultimately results in sales teams being sent troves of contacts who are either unable or not ready to buy. Lead quantity vs. lead quality.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Startup Professionals Musings

OCTOBER 21, 2015

In a new book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. The fuel for any good demand generation program is relevant, buyer-centric content.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. They have a website, they probably have a sales team, is that kind of where it ends? John Jantsch: Yeah.

Marketing 55

Marketing Social Media Analytics Software 55

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B.

Marketing 87

Marketing Affiliate Channel Software Review 87

Duct Tape Marketing

DECEMBER 15, 2022

Jason Bay is a leading sales expert and he talks with other leading sales experts to get you the information you need. So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. Really, really eye-opening. John Jantsch (06:15): Well.

Community 79

Community Framework Advisory Board Viral 79

YoungUpstarts

SEPTEMBER 16, 2020

Gather customer data across various channels and devices to have a more comprehensive profile. Align better with your sales team to define what a qualified lead looks like. All of these different scenarios can be a great way to integrate personalization into all of your marketing channels. Improve conversion rates and ROI .

Marketing 179

Marketing SMS Campaign Channel 179

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. It was a significant chunk of the marketing budget and came at the expense of other channels. The non-linear user journey.

B2B 131

B2B Marketing Analytics Campaign 131

Startup Professionals Musings

JANUARY 31, 2011

Internet marketers see it as a better way to target consumers, and even retarget them to close a sale. As outlined by Adam Holden-Bache recently on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Sponsorships and advertising.

B2B 227

B2B Startup Angel Investor Forecast 227

ConversionXL

JUNE 2, 2022

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It’s not a channel, campaign, or tactic. Individuals don’t make B2B buying decisions; groups do.

Customer 98

Customer Marketing Channel Acquisition 98

www.forentrepreneurs.com

FEBRUARY 2, 2010

SolidWorks 2: The best VAR management program in the world? SolidWorks 3: The best VAR management program in the world? Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Up and Running

JANUARY 18, 2021

eCommerce marketing tends to follow broader sales and social trends, prioritizing ease of access for its innovation. They led to a Shops program that arrived during the COVID crisis. Other social channels also made inroads as 2020 ended. Greater social integration. Customers want you to get out of the way.

eCommerce 150

eCommerce B2B Forecast Demand 150

Duct Tape Marketing

AUGUST 24, 2017

How to Get the Right Mindset for Prospecting and Sales written by John Jantsch read more at Duct Tape Marketing. My guest for this week’s episode of the Duct Tape Marketing Podcast is Marylou Tyler, founder of Strategic Pipeline , a Fortune 1000 sales process improvement consulting group. How do you get past sales vanity metrics?

Sales 37

Sales B2B Framework Email 37

Up and Running

OCTOBER 7, 2014

For more information on greening your spaces, check out Energy Star, a program run by the U.S. Chris Hoyt of L angua Travel has used this method to great effect with his business, using trade for B2B compensation. Environmental Protection Agency. Use Open Source and Cloud Computing. Cut down on meetings. Think Guerrilla.

South Africa 157

South Africa Software Review Green Technical Review 157

Duct Tape Marketing

MAY 6, 2013

eBay aggregated buyers and sellers of stuff, mostly stuff in the attic and garage, and took a fee on the sale. Amazon’s Fulfillment by Amazon program is a huge boost for some companies. Digital Marketplaces Becoming a Viable Small Business Channel is a post from: Small Business Marketing Blog from Duct Tape Marketing.

Channel 60

Channel Small Business Distribution B2C 60