ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. Companies experience a high churn rate because of bad product adoption.

B2B 150

B2B Sales Cycle Belgium IP 150

VC Cafe

FEBRUARY 21, 2023

This is a question startup founders ask themselves multiple times a week. It’s not just the competition against the incumbents and the large tech platforms that founders has to worry about, but most importantly is the company’s performance and product market fit. How are we doing?

Retention 109

Retention Conversion Churn Rate B2C 109

ConversionXL

FEBRUARY 3, 2022

GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth. Startups need to survive and thrive on a shoestring budget, which is why it’s based on rapid experimentation. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

Both Sides of the Table

APRIL 21, 2020

Topics we covered: B2B Companies You haven’t seen the full extent to how the correction is going to affect you. We discussed why in Q4 you will see large renegotiations of SaaS contracts and increased churn rates. We talked about what startup CEOs should do in these situations and how to think about these renegotiations.

Marketing 263

Marketing Valuation Churn Rate Balance Sheet 263

Duct Tape Marketing

MAY 25, 2022

Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. John Jantsch (00:00): This episode of the duct tape marketing podcast is brought to you by the female startup club, hosted by Doone Roisin, and brought to you by the HubSpot podcast network.

Artificial Inteligence 89

Artificial Inteligence Marketing Cofounder SMS 89

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. My service startup quickly grew and became a platform to identify new problems we could solve for clients. Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services.

PR 120

PR B2B Lean Audience 120

Transformify

DECEMBER 22, 2019

I’ve seen lots of startup founders making the same mistake – spending all the funding they have on headcount and expensive and inefficient marketing campaigns. Initially, lots of potential clients may be interested to try out the product because it’s new and the flow of new users may mask the high churn rate.

Affiliate 91

Affiliate Revenue Churn Rate Programming 91