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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. Conversion rate. Blogs, SEO, Ads. Lead conversion to customers. Cost per lead.

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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

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15 Entrepreneurs Discuss Whether or Not Twitter Is Dying

Hearpreneur

But everything is fair game on Twitter: I can jump in and out of all sorts of conversations with people I’ve never met—without being creepy! Thanks to Rohan Semwal, SEO Spouse. #2 The next step is to incorporate native enterprise solutions into their product e.g. pay on twitter plugins or widgets. 2 – #RipTwitter.

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10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. This is not only SEO good practice, it is also a good user experience practice.

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Local Marketing Strategies For Your Small Business

Duct Tape Marketing

We are a B2B or business to business company. You mentioned showing up on Google maps, like if your business is not optimized for that, you're not part of the conversation. We'll still have those conversations with friends and neighbors and trust what they say, but then we're gonna go online to what we learned.

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Transcript of Everything You Need to Know About Creating Strategic Content

Duct Tape Marketing

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that. All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. Rachel Parker: Yeah.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

micro-conversion). They've also built a widget (only for Android for now) where you can see a Value of the Day on your home screen. If I'm doing SEO for keyword cluster xyz, what am I really solving for? Oh, and what is that small SEO effort at the very top? Or perhaps you want to create a wishlist (boom!

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