article thumbnail

Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. Blogs, SEO, Ads. Example of how a live chat widget works with a regular document. Cost per lead.

B2B 48
article thumbnail

B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 Entrepreneurs Discuss Whether or Not Twitter Is Dying

Hearpreneur

Thanks to Rohan Semwal, SEO Spouse. #2 What’s left, however, is a thriving ecosystem of B2B resources, professional discussions, and community noticeboards, and information and interaction that’s best accessed through Twitter chats, lists and hashtags. 2 – #RipTwitter. Photo Credit: Zoe Blogg.

article thumbnail

10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. This is not only SEO good practice, it is also a good user experience practice.

B2B 48
article thumbnail

New Web Order - Finding a Technical Co-Founder

nikcub.appspot.com

Partnerships - B2B business development work can commence before you have a product. I first used this site over 10 years ago and have had very successful results finding developers and contractors in other fields such as SEO, marketing, etc. BlockPlus v4 Released: Block Google+ widgets and links from other Google sites.

article thumbnail

Transcript of Everything You Need to Know About Creating Strategic Content

Duct Tape Marketing

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that. All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. Rachel Parker: Yeah.

article thumbnail

Local Marketing Strategies For Your Small Business

Duct Tape Marketing

We are a B2B or business to business company. Look, if you're tired of slowing down your teams with clunky software processes and marketing that is difficult to scale, HubSpot is here to help you and your business grow better with collaboration tools and built in SEO optimizations. They have a certain budget in mind.