Duct Tape Marketing

AUGUST 11, 2014

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Just do a search on the topic and youll find little thats helpful. In my opinion, there are two reasons for this.

Lead Generation 74

Lead Generation B2B Syndicate Syndication 74

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers.

Demand 95

Demand Management B2B Campaign 95

David Teten

SEPTEMBER 23, 2017

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. A number of analysts have particular focus on serving the customers of technology companies, e.g., Gartner and 451 Research. 1) Market fund.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

ConversionXL

OCTOBER 1, 2022

95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. It’s an acknowledgment of the changing customer experience. Social media platforms (e.g.,

B2B 103

B2B Social Media Channel Audience 103

View from Seed

JULY 9, 2015

This particular company, as a B2B SaaS business, would definitely benefit from driving traffic to convert into subscribers or leads on their email list. a product launch, hiring a key executive, a rebrand, an expansion of market focus, etc.). Because in the case of many companies, your specific customers may not read the tech press!

Startup 120

Startup PR Cofounder Stealth 120

ConversionXL

JUNE 16, 2022

You should be dedicating resources to encouraging each new and existing customer to increase their spending. Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier.

B2B 129

B2B Email Sales Acquisition 129

View from Seed

JANUARY 28, 2016

Looking back at our current fund, 75% of our initial investments were made when the company was very much pre-product. At NextView, we pride ourselves as being a “one-product company.” The duo then hacked together a service to analyze where there was signal in this data, and send those lessons back to the customers.

Cofounder 120

Cofounder Finance Founder Syndicate 120

This is going to be BIG.

JUNE 13, 2012

He proceded to tell me a story about how, in his SeamlessWeb days, he spent a day at a customer just watching their day--how they got hounded by the yellow pages guy, the napkin guy, the vending machine salespeople, sold to minute after minute while they ran around just trying to keep their business afloat. The answer: it wasn't.

Syndicate 151

Syndicate Syndication Viral B2B 151

Agile VC

MAY 16, 2012

Back in 2010 we were observing more and more new B2B startups emulating the product and customer acquisition strategies of existing consumer web companies which my partners & I have long been familiar with. A good example of that is our theme around the consumerization of business software. What’s Your Favorite Future?

Seed Stage 124

Seed Stage Silicon Valley B2B Syndicate 124

Duct Tape Marketing

NOVEMBER 1, 2017

And actually that statement of the purpose of a business — to create, keep a customer — is probably the genesis of Duct Tape Marketing, believe it or not. When he was talking about the purpose of a business, creating a customer, that idea has become so morphed these days into persuasion, right? That’s great.

Cost 36

Cost Marketing Audience Media 36

ConversionXL

MARCH 20, 2019

While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. The high price tag self-selects Demandbase customers. It’s not just a giant CRM that matches customers with a subset of relevant accounts. Image source ). Image source ).

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

MAY 27, 2022

Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. Each of these examples brings people closer to using your product. This includes anyone who fits your ideal customer profile (ICP). What is demand generation?

Demand 91

Demand Lead Generation PPC Leadership 91

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. Automation allows you to spend less time on tedious tasks and will help boost productivity, especially within a small marketing team. This provides us more time to develop meaningful relationships with prospects and customers.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Rob Go

JANUARY 28, 2016

Looking back at our current fund, 75% of our initial investments were made when the company was very much pre-product. At NextView, we pride ourselves as being a “one-product company.” The duo then hacked together a service to analyze where there was signal in this data, and send those lessons back to the customers.

Cofounder 28

Cofounder Finance Founder Syndicate 28

Occam's Razor

FEBRUARY 3, 2014

Once you master step one… graduate to the next level, aim for the large possible global audience that is relevant for your products/services/mission. Take your existing help videos from your support site or trainings or the CD you bundle with your product, and put them on YouTube. Invest in How-to Content, Existing Customer Joy.

Analytics 149

Analytics Marketing Audience Channel 149

mashable.com

SEPTEMBER 1, 2011

INFOGRAPHIC] The Interconnected World of Tech Companies [INFOGRAPHIC] Apple Product Design: 35 Years of Consumer Electronics [INFOGRAPHIC] Happy 4th Anniversary, iPhone [INFOGRAPHIC] The History of Advertising on Facebook [INFOGRAPHIC] How Much Data Will Humans Create & Store This Year? All Rights Reserved. Publisher Platform (P3).

San Francisco 99

San Francisco New York City Social Media Entrepreneur 99

Agile VC

AUGUST 12, 2011

But unfortunately there’s no magic formula… not getting X million users if you’re a consumer facing startup, or Y customers if you’re B2B SaaS startup, or Z revenue, or whatever. Having little or no domain experience among the team means a steeper learning curve in disrupting an industry.

Seed Stage 113

Seed Stage Silicon Valley B2B Acquisition 113

Agile VC

JUNE 12, 2012

In fact my first job as an early employee of PayPal was as Product Manager responsible for our mobile products (WAP-enabled cell phones and our legacy Palm Pilot IR port product) and the first international version of PayPal. The product seemingly never evolved to what it could have been. link] leehower. Is that it?

Mobile 250

Mobile Disintermediation SMS Government 250

Duct Tape Marketing

AUGUST 29, 2013

Digital marketing has enabled brands greater control in sharing information and entertainment with customers, making content marketing an increasingly common marketing vehicle for brands. Of course, websites and newsletters are by their nature intended to sell specific products and services.

Demand 64

Demand Tampa Marketing B2B 64

mashable.com

MAY 5, 2011

LaunchRock gives startups a turnkey solution for a custom coming soon page that allows users to sign up for updates and share the fact that they did so. Buzz Is Great, But Substance Matters Most In the end, if a startup’s product sucks, it doesn’t matter if it has four users or 4 million when it launches. Build it, and they will come.

Pakistan 94

Pakistan Social Media Startup Stealth 94

Hearpreneur

MAY 18, 2022

In 2010, I co-founded Community Tax LLC, a tax company dedicated to helping customers nationwide with tax preparation, bookkeeping, and accounting services. Having worked in B2B sales for years, I had experienced first-hand the need for our solution and was extremely motivated to make it happen. 17- For better product performance.

Entrepreneur 139

Entrepreneur Technical Review Software Review Jordan 139

SoCal CTO

AUGUST 3, 2010

So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. The process is called mass syndication, or a party round. 0160; If I need $250,000 to get to 100 customers, or $1 million to get to X, and I can raise both amounts from either Angels or VCs, where do we turn? Customer Care Today.

Software Review 217

Software Review Startup Venture Capital Technical Review 217

mashable.com

OCTOBER 5, 2012

It’s based largely on my personal experience naming several tech products as well as the themes I’ve noticed in great startup names. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Productivity Lists. Mobile Lists.

Naming 84

Naming Startup Social Media RSS 84