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[Review] Inbound Marketing

YoungUpstarts

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. Do you know what Inbound Marketing is?

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. And sales enablement software helps arm sales teams with the information they need to close sales. Examples: Clearslide , Salespatron (I’m a co-founder) and Brainshark.

B2B 48
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How to Navigate & Attract New Leads in The Dark Funnel

ConversionXL

95% of B2B buyers are not ready to buy your product right now. When B2B buyers are considering a purchase, they spend only 17% of their time meeting with potential suppliers. According to Walker: “B2B buyers are discovering, researching, and evaluating products in places companies can’t track.”. Review page speed on Pingdom.

B2B 103
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7 Trends That Will Define the Future of eCommerce in 2021

Up and Running

That same research highlights the preference extends to B2B and B2C customers, and only 20% of B2B shoppers want to return to in-person sales. Clicking to call or access a chatbot, tweeting for service, or being able to schedule a video conference/demo should be in their hands. using the technology to make a purchase.

eCommerce 150
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Product-Led Growth (PLG) For Startups

Mucker Lab

What should an early-stage startup founder focus on if they want to implement PLG? What should the founder avoid if they want to implement PLG? But for early stage founders, I think there are two particular scenarios where PLG can be really helpful. What do you feel like early stage startup founders should focus on first?

Product 78
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Automating Your Webinars The Engaging And Delightful Way

Duct Tape Marketing

Melissa is the CEO and Co-founder of Webinar. As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm. [22:06]

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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

In that unannounced meeting, Brett Hurt, our CEO and co-founder, laid it out for us. It wasn’t quite a flip from B2C to B2B, but it was close. This is the model my customers referenced when I was selling them demand-gen software in 2014. by downloading guides, using the open parts of our product, requesting a demo).

Demand 101