YoungUpstarts

FEBRUARY 23, 2015

How can small businesses compete against 800-pound-gorillas? B2B messages should answer pertinent business questions like the following: How does this solution help solve a business problem? What can they do to gain a foothold in the hearts and minds of consumers?

Social Media 100

Social Media Campaign SEO B2C 100

Mike Michalowicz

FEBRUARY 11, 2013

Purchase a membership that allows you to advertise your business and USE IT. Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Get a Twitter account in your business name. Plus, you’ll be helping others.

Small Business 167

Small Business Marketing PR Social Media 167

Up and Running

MAY 22, 2013

Your marketing “toolbox” will consist of a combination of tactics, from a brochure, to trade shows, to digital marketing such as social Media and your website to name just a few. However, it’s not ok to lose the sale because you confused the prospect or failed to differentiate yourself from the competition.

Product 75

Product Marketing Forecast B2B 75

Duct Tape Marketing

NOVEMBER 15, 2023

Connect with John Jantsch on LinkedIn This episode of the Duct Tape Marketing Podcast is brought to you by the DeskTeam360 Desk team 360 is the #1, flat-rate, digital marketing integration team, that helps small businesses and marketing agencies with graphic, web design, and on-page marketing services. And then basically. Like, yeah.

Channel 65

Channel Acquisition Framework B2B 65

Duct Tape Marketing

NOVEMBER 1, 2017

And so that would be where I would draw those differentiations. Joe Pulizzi: And it’s wonder, you know, looking at it from the small business side for just a moment. I’ll give you a small and a big example. Can we go ahead and do that? I think that’s a really interesting idea.

Cost 37

Cost Marketing Audience Media 37

Duct Tape Marketing

DECEMBER 30, 2022

Key Takeaway: Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way.

Software Review 88

Software Review Marketing Technical Review Michigan 88

Duct Tape Marketing

OCTOBER 26, 2022

For the last 13 years, he’s helped thousands of organizations communicate with visitors on their websites, including many small businesses. In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry.

SMS 92

SMS Technical Review Channel Cofounder 92

Up and Running

AUGUST 7, 2019

Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. Mobile is just one way to highlight the need for a customer-centric approach to your business. Be mobile-friendly. Use personalization for different demographic segments.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Up and Running

OCTOBER 21, 2014

While our data does apply to a US audience, the reasons for starting a business really aren’t going to be that different, whether you’re in Canada or South Africa. Think the country is dominated by big businesses run by people with MBAs? You don’t need any ‘special’ training to run a business. Who will you serve?

Elevator Pitch 166

Elevator Pitch Software Review SBA Business Plan 166

Duct Tape Marketing

MARCH 14, 2024

A lot of small business owner listeners here might be interesting to do one that I might call how to hire a fractional CMO. Next thing I'd really be looking for is a structured, we call it strategy first, by name, by brand name, but it's still, it's an approach, right? We do a lot of education. Find them online.

Hiring 69

Hiring Leadership Email Campaign 69

Occam's Razor

FEBRUARY 3, 2014

Put the company name on the stadium? Small, initial efforts are ok. The unique thing about these efforts is not only that they will be for YouTube primarily (though you can syndicate them all over the place), the differentiator will be that you'll create them with your specific YouTube audience in mind. They do TV?

Analytics 149

Analytics Marketing Audience Channel 149

Duct Tape Marketing

FEBRUARY 28, 2018

I came from the B2B software industry. And the other problem, and small businesses don’t have this, large businesses do, which is that they have incentive structures around their own things. And if you’re a small business, again, that long-term perspective. That’s true in the consumer.

Kansas City 36

Kansas City Lead Generation Software Review Revenue 36

Brandanew

APRIL 15, 2016

Once upon a time, a girl named Amy stumbled upon an online fashion brand. If previously Amy would beam with joy to see a business go online, now, with around 12-24 million of online stores worldwide , the choice is so overwhelming that it takes a bit more to attract Amy’s attention and drive her down the purchase funnel. Over to Olga!

Marketing 100

Marketing B2C Social Media Germany 100

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

MAY 8, 2019

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s Case studies help B2B companies convert and accelerate the most leads.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131