B2B Distribution eCommerce Revenue 
Startup Lessons Learned
MAY 9, 2012
Differences in how people are reached, their expectations of the buying process, how their trust is earned, the price point they’ll accept, what distribution methods are most efficient, the messaging that attracts them -- all these factors (and more) may represent different sub-segments.
crowdSPRING Blog
AUGUST 6, 2018
Perhaps your site’s ecommerce performance isn’t up to expectations, or you’re not getting as many conversions you’d like. According to the Content Marketing Institute , 70% of the surveyed B2B marketers say they are creating more content this year than they did back in 2016. You want more effective content.
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Occam's Razor
MAY 2, 2017
Ecommerce: Betabrand. Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. B2B / Enterprise Sales: Salesforce.
ConversionXL
NOVEMBER 15, 2016
The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. So you can more safely worry about fewer metrics on an eCommerce site, like increasing AOV or conversion rate (not that it’s easy to increase these).
Occam's Razor
FEBRUARY 10, 2016
While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). No, of course not.
ConversionXL
MAY 13, 2020
For a larger analysis, you can aggregate data any way you decide: average, median, percentile distribution, or some advanced statistical model. Here are a few examples: Ecommerce data. Further, as you’re now using your own data, you can remove revenue from cancelled transactions or returns. Third-party data.
Occam's Razor
JANUARY 20, 2010
We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Ready for the next step?
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