ConversionXL

FEBRUARY 27, 2019

Social media also offers a cache of market research data. Their first email focus on saving users time: Canva understands users don’t want to waste time creating different graphics for each social media channel. Says thanks; Show me how much they charged my credit card; Shares a few resources to boost customer success (and retention).

Email 133

Email Software Review Campaign Metrics 133

crowdSPRING Blog

AUGUST 6, 2018

Perhaps your site’s ecommerce performance isn’t up to expectations, or you’re not getting as many conversions you’d like. According to the Content Marketing Institute , 70% of the surveyed B2B marketers say they are creating more content this year than they did back in 2016.

Mobile 48

Mobile Design Technical Review RSS 48

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Occam's Razor

MAY 2, 2017

Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. I love driving strategic emphasis on Path Length for larger ecommerce sites as it encourages an obsession away from one-night stands which is the standard operating model for most sites. Small Business Ecommerce: Lefty’s Sports Cards & Collectibles.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

FEBRUARY 13, 2019

“ Ross Hudgens, Founder and CEO of Siege Media. SaaS, B2B, and ecommerce organizations had the highest perceived marketing skills: Government and non-profit sectors trailed for-profit businesses. Larger organizations tend to spend more—62.5% more than small businesses and 16.1% Michael Aagaard.

Marketing 128

Marketing Chad B2B Retention 128

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. It’s also not the cheapest ecommerce platform: Squarespace plans start at $12 per month, Woocommerce has a completely free plan, and Shopify’s plans start at $30 per month. Take Shopify. Image source. Image source.

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

JULY 1, 2014

If you want to start a loyalty program to improve customer retention , survey frequent buyers. Research from the CMO Council & Penton Media in Q4 of 2013 found that only half of the companies surveyed felt they had good transactional, behavioral & customer support data. Some ideas for customer segments are: Big Spenders.

Customer 76

Customer Design Software Review Lead Generation 76

ConversionXL

NOVEMBER 4, 2020

moments you’ll have encountered are: Scheduling and holding your first Zoom meeting; Connecting a Trello board to Slack for instant updates; Uploading your first receipt to Expensify, then getting the money back; Seeing your social media post live through Buffer’s scheduling feature. Marketing Manager Erin Barber at Simplaex.

Conversion 103

Conversion Email eCommerce Community 103

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. via B2B Marketing Alliance ]. Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

SEPTEMBER 2, 2019

Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. Impressive, but since only 3.4%

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

JUNE 24, 2014

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. For more social media marketing don’ts, check out Mashable’s 11 Biggest Social Media Disasters of 2012. Impressive, but given only 3.4% Let’s put the focus back on niches. Go where you audience is.”

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. Memberstack’s B2B audience are familiar with YCombinator. This interactive demo of the product’s features solves a common barrier to app user retention and prolonged engagement.

Audience 156

Audience Video Software Review Conversion 156

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. Media-Mix Modeling/Experimentation. If you have ecommerce you will see key metrics related to money making. Transactions, Revenue and Ecommerce Conversion Rate. It does not matter if you are a B2B or B2C or A2K, you will always see this.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

FEBRUARY 3, 2016

Of course, most companies know this, especially those in the eCommerce space. If you think B2B is exempt from this, you’re wrong. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. You want to focus on retention and habit formation. Tweet It!].

Conversion 48

Conversion Technical Review Software Review B2B 48

Occam's Razor

APRIL 21, 2014

Like so… I can now see the value of my social media campaigns clearly, and segment them by Twitter, LinkedIn, Google+ and then lastly Facebook (Oh, I love you Twitter, I love you so much!). Typically this will apply to Paid Search, Affiliates, Email Marketing, Social Media, and Display campaigns. Fruition Internet Marketing.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. Note that tornadoes can extend beyond the purchase. Identify User Behavior.

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Go read some customer reviews (if a ecommerce site) or visitor comments (if a blog). Remember those terms apply to ecommerce and non-ecommerce websites. It is email campaigns, display / banner ad campaigns, Facebook display campaigns, social media campaigns etc.

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

MAY 8, 2019

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. Ecommerce content marketing for every stage of the funnel.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

AUGUST 27, 2020

7 Ways that Predictive Analytics Is Transforming Ecommerce. Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. Perhaps your onboarding funnel has a poor conversion rate or your user retention is too low. They focus primarily on mobile apps and media companies.

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). You know the value of retention. The differences are small but important.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

JULY 18, 2017

Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). They focus primarily on mobile apps and media companies.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). They focus primarily on mobile apps and media companies.

Analytics 107

Analytics Product Channel Retention 107

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). You know the value of retention. The differences are small but important.

Customer 91

Customer Retention B2C Programming 91

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Media Temple. Social Media Tracking/Marketing. analytics for social media and online.

Software Review 53

Software Review Technical Review Startup 53