Remove B2B Remove IP Remove Metrics Remove Operations
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48
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The Modern Approach To Account Based Marketing

ConversionXL

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. If you’re selling B2B, you know it’s a wide and competitive market.

IP 98
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14 Interesting Findings From The Startup Genome Project

YoungUpstarts

Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x Investors who provide hands-on help have little or no effect on the company’s operational performance. Founders overestimate the value of IP before product market fit by 255%.

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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

Founders that learn are more successful : Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x Investors who provide hands-on help have little or no effect on the company’s operational performance. Startup Genome Report. better user growth.

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Startup Resources

www.vccafe.com

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. IP Location Tools. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â??

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Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

i-nigma was successfully deployed by hundreds of enterprises, among them operators, advertisers, integrators and solution providers. Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search.

Mobile 103
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Individuals don’t make B2B buying decisions; groups do. Marketing and sales worked to define an ideal customer profile (ICP) , with several defining factors including: Currently using a data warehouse solution; Has a defined strategy to move to cloud-based operations; Has existing cloud-based solutions from competitor companies.