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Why Good B2B Content Marketing Is Not A One Man Show

YoungUpstarts

Good B2B Content Marketing is not new in the world of marketing, especially with the emergence of more and more distribution platforms, each needing signups, and consistent postings to become a relevant source in your content strategy. Why B2B Content Marketing Needs a Team, Not Just One: Hire a Quality Team.

B2B 153
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. It’s been the industry’s go-to resource for 15 years, covering every imaginable nuance of call-center operations in a staggering level of detail.

B2B 133
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Which Fundraising Round Should You Skip?

View from Seed

But the best founders I know almost always operate as though they have much less money in the bank, and won’t scale burn until they are super confident in their product/market fit. Experienced founders: B2B. For an experienced founder building in B2B, the round to skip is the pre-seed.

Dilution 149
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play. Doesn’t look all that compelling. But how are networks truly measured?

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Building A Sales Development Function for Early Stage Startups with Sally Duby

Mucker Lab

Career Advancement: SDRs may seek roles beyond AE positions, such as in marketing, operations, or enablement. Based on an average deal size of $30,000, metrics include the number of days worked in a month, conversion rates from connect to meetings and ultimately to closed deals.

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When Is It Time For Your Startup To Stop Relying On In-House Accounting?

YoungUpstarts

by Ryan Stevens, head of operations for Clutch. These solutions automate many accounting processes while helping you to visualize and report upon key metrics in a timely fashion. Full-service accounting firms handle your entire accounting operation. The demands of bookkeeping can leave you short on time for meaningful work.