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B2B Social Media Marketing Strategies Guaranteed To Be Effective

YoungUpstarts

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. However, some strategies will be more effective for B2B businesses in particular.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience. As AJ Wilcox notes in his course on LinkedIn ads , 72% of the Fortune 1000 are B2B companies. digital ad spend went to video. Plan it out.

Video 129
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Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. Like SEO, demand generation is a long game.

Demand 124
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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

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How to Pick a New Lead Generation Channel

Duct Tape Marketing

How to Pick a New Lead Generation Channel written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. If you want to find more customers than you have already, maybe it’s time to try a new lead generation channel. Things spread virally when your product is good.

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How to Pick a New Lead Generation Channel

Duct Tape Marketing

How to Pick a New Lead Generation Channel written by Guest Post read more at Duct Tape Marketing. If you want to find more customers than you have already, maybe it’s time to try a new lead generation channel. Things spread virally when your product is good. photo credit: 123rf.com.

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How to Pick a New Lead Generation Channel

Duct Tape Marketing

How to Pick a New Lead Generation Channel written by Guest Post read more at Duct Tape Marketing. If you want to find more customers than you have already, maybe it’s time to try a new lead generation channel. Things spread virally when your product is good. photo credit: 123rf.com.