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The Consumerization of Business Software ? AGILEVC

Agile VC

I’m not the first person to describe this trend, and my prior background has been primarily as a consumer web guy more than in B2B companies. But in the next 5 years the web and mobile app stores will increasingly be a force in selling and customer acquisition for busines software. Author howerl. Filed under Uncategorized.

Software 100
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Seven Compelling Reasons Why You Should Redesign Your Website

crowdSPRING Blog

You’ve updated your brand or marketing strategy. Your site isn’t responsive or mobile-friendly. You’ve updated your brand or marketing strategy. Brand and marketing strategies are fluid, living things. But marketing efforts can fall flat if you lose credibility with your marketing collateral.

Mobile 48
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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

Transcript of How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. John Jantsch: I have seen the future of marketing, and it is killing me. Hello and welcome to another episode of The Duct Tape Marketing podcast. Tell us all about Content Marketing Institute. Transcript.

Cost 37
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Opportunistic & Thematic Investing ? AGILEVC

Agile VC

Thematic investing is where VCs research a macro trend or specific market, form a thesis around why this trend/market will serve as a good basis for building great startups, and then pursue as many exceptional investments in this theme as appropriate for the VC’s strategy.

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Tech IPOs Are Back ? So Now What? ? AGILEVC

Agile VC

The secondary wave of VC-backed IPOs has also come to fruition… both consumer facing (Yelp, Demand Media, Pandora, Carbonite, HomeAway, Angie’s List, et al) and B2B (Jive Software, Brightcove, Imperva, Responsys, etc). I see several dynamics at work in today’s IPO markets.

IPO 100
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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

YouTube Marketing and Analytics Framework for Success. Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. What's advertising/marketing/participation on YouTube? YouTube is magnificent. How cool is that!

Analytics 149
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Mobile Payments: The Trillion Dollar Industry That's Never - AgileVC

Agile VC

Mobile Payments: The Trillion Dollar Industry That’s Never Happened. Mobile payments are the trillion dollar industry that everybody’s been waiting for but has never materialized. But nearly everyone has wrongly placed emphasis on the mobile technology part and not on the payments aspect. June 12, 2012.

Mobile 250