Remove B2B Remove Matching Remove Retention Remove Search
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Product should be your main channel for customer acquisition, retention and expansion.

B2B 94
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. Individually or together, each of these metrics will contribute to common underlying marketing goals: Building awareness; Customer acquisition; Customer retention. Traffic from non-paid results on search engines.

Metrics 105
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Airbnb learned its audience used Craigslist to list and search for accommodation. You can calculate retention using the following formula: Customers at the end of the period – new customers gained within the period / the number of customers at the beginning of the period x 100 = customer retention rate. Gamification.

Retention 113
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The 5 Sales Tools Every Company Will Use in 2019

ReadWriteStart

Its sophisticated mobile solution increased user retention by 60 percent and significantly improved awareness and understanding of DKMS’s service with the simplicity of a cleaner presentation. Smart search. Salespeople are only as strong as the product or service they’re looking to sell.

Sales 90
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A Complete Guide to YouTube Analytics

ConversionXL

Given that most users abandon apps within 30 days post-installation, high downloads don’t lead to high audience retention, satisfaction, or revenue. With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics.

Analytics 134
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The Modern Approach To Account Based Marketing

ConversionXL

If you’re selling B2B, you know it’s a wide and competitive market. Sorry, but ABM is not B2B, nor is it right for all markets, business models, or companies (just like every company should not be running freemium aka PLG for acquisition.) Example is programmatic ABM Ads (IP Based) vs Search/Social Ads (Intent/Interest based).

IP 98
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

The second relies on retention. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search. The second type is winning.

Retention 126