ConversionXL

SEPTEMBER 20, 2021

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Only 15%-25% comes from search. The simplest way to find Video Keywords is to search for your potential keyword in Google.

Analytics 134

Analytics Metrics Channel Video 134

ReadWriteStart

MAY 16, 2018

Smart search. AI-enabled searches cut through the mire of unqualified leads to pick out the individuals and companies best matched to the seller’s product or service. In B2B sales, the process is longer, but the premise is the same: Online research has replaced the old-school necessity of verbal description in sales.

Sales 90

Sales Technical Review Artificial Inteligence Software Review 90

Transformify

JULY 4, 2018

In India, people are used to searching for jobs using popular job portals like Naukri.com, FreshersWorld, etc. On the other hand, a Recruitment CRM is an end-to end solution that adds much more value than a simple job search. iii) Candidate matching algorithms. (iv) v) B2B Freelance Marketplace. (vi) USD 65 - USD 94.

Technical Review 40

Technical Review Software Review Database Algorithm 40

Agile VC

OCTOBER 27, 2011

I’m not the first person to describe this trend, and my prior background has been primarily as a consumer web guy more than in B2B companies. 3) UI/UX Matters in B2B - For decades, B2B application developers could skimp on innovating in the presentation layer. RentJuice is doing much the same in real estate software.

Software 100

Software B2B Silicon Valley Acquisition 100

ConversionXL

JULY 22, 2020

According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. Firmographics give deeper insights for B2B marketing teams to target accounts that get the most benefit from their products or services. Much research has shown that B2B data decays quickly.

Sales 90

Sales Cost Marketing Audience 90

Hunter Walker

MAY 5, 2024

The enterprise version of the great re-bundling & vendor consolidation trends [Pat Kinsel/Proof] – Entrepreneur Pat Kinsel noting that many B2B software/tools are at risk of being displaced in their customer relationships by ‘good enough’ versions provided by another existing vendor.

Cofounder 76

Cofounder Incubator B2B Framework 76

Hearpreneur

OCTOBER 13, 2023

1- Our business model is a mix of B2B & B2C Photo Credit: Jordan Adair The business model for my e-commerce wholesale clothing venture revolves around a combination of B2B (Business-to-Business) and B2C (Business-to-Consumer) channels. Thanks to David Brewer, Protect Line ! #6- Thanks to Annette Jones, All Around Oz !

Business Model 136

Business Model Affiliate Jordan B2C 136

ConversionXL

FEBRUARY 26, 2014

Not just relevance in the sense of improving Quality Score or Ad Rank, but improving the relevance of your search marketing keywords and ads to your potential customers. The two top side ads are well written to match the intent of the term, and provide addresses and the phone number to contact them for more information.

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

JANUARY 18, 2022

And then it ensures that all of the organization’s efforts match that true north. This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. Image source. Image source.

Marketing 110

Marketing Product Audience Equity 110

Duct Tape Marketing

MAY 22, 2019

It’s kind of a shady site, but what it is basically is it’s like a web proxy so you can go to Google, use an IP address that’s in the States and search through it, and the cool thing is is that it’s not a VPN so it doesn’t have your browser history or any of that stuff implementing it. Brian Dean: Oh definitely.

SEO 58

SEO Kansas City Kansas Missouri 58

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. Match your system to the real world. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

ConversionXL

JANUARY 31, 2014

Step 2 – Make Sure Your Ad’s Message Matches The Landing Page. If they’re too high and conversions are too low, you may have a message match problem. At the very least, have you inserted the keyword they were searching for in some prominent place on the page? Recommended Reading: Is Your Message Match Missing The Mark?

Analytics 134

Analytics Video Matching Conversion 134

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? For young consumers today, it may be Instagram or Snapchat, while B2B offerings should take a hard look at LinkedIn and other business forums.

Marketing 240

Marketing Viral Channel Metrics 240

ConversionXL

FEBRUARY 3, 2022

Airbnb learned its audience used Craigslist to list and search for accommodation. Recommendations from family and friends are the most trusted source of information , and B2B companies that use them experience higher than average conversion rates. Users can then calculate pricing based on their chosen features. Most of all, experiment.

Retention 113

Retention Marketing Acquisition Channel 113

Hearpreneur

OCTOBER 10, 2018

Africa Travel was established over 25 years ago, so there was no such thing as search engine optimisation back then. However, we have found our name to be a valuable asset in the world of SEO; the name itself is a keyword that our customers search for, making it easy for us to rank in the search engine results.

Naming 105

Naming LLC Entrepreneur Macedonia 105

Duct Tape Marketing

DECEMBER 24, 2015

We’ve focused our actions list of Search Marketing since it has a higher potential of the best ROI. A characteristic that the holiday season is known for is the increase in searches, so don’t worry about exhausting the searches inventory.

Sales 28

Sales Matching B2C Campaign 28

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. More traffic, not that hard.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Companies with a high LTV have a strong brand image , earn word-of-mouth and organic referrals, and enjoy “search monopolies”—conversions by brand name search. The second relies on retention. The second type is winning. Image source ).

Retention 126

Retention Analytics Campaign eCommerce 126

Up and Running

APRIL 17, 2018

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 In 2016, mobile search officially overcame desktop search with nearly 60 percent of all searches coming from mobile devices. trillion in 2021, up from $1.3 trillion in 2014. So, what can you do?

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. The critical touchpoints in B2B are the transition stages in the customer journey: First Touch. Position Based.

B2B 131

B2B Marketing Analytics Campaign 131

crowdSPRING Blog

DECEMBER 14, 2012

Inside the IPO pipeline: It’s all B2B, all of the time | GeekWire – [link]. Mobile SEO Is Not A Myth: 8 Popular Claims Refuted | Search Engine Land – [link]. Best Buy Can’t Match Amazon’s Prices, and Shouldn’t Try | HBR – [link]. Don’t hire them | Pando Daily – [link].

Social Media 100

Social Media Small Business Design Media 100

ConversionXL

MARCH 19, 2012

What about when the product matches the customer’s needs and wants, and they trust the seller? Online purchases start with a Google or Amazon search. This applies equally to B2B - 71 percent of enterprise purchase decisions in the United States begin with research conducted on a search engine. Peer reviews matter.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

Up and Running

JANUARY 14, 2019

It’s really about creating the right match for your skill sets. Here’s something you can do right now that will give you a leg up on your search: Make a list of your top skills. Match your top skills to franchise opportunities. Start your search online. One reason is that there are over 3,000 different concepts available.

B2B 82

B2B Distribution Search Matching 82

Small Business Force

NOVEMBER 9, 2013

The more you know about your prospects and customers, the more successful ANY sales efforts will be.The corollary to this is the more you listen, the more you learn about customer problems and needs; the easier it is to match your products and services with those problems or needs.And that's how sales come about. And that's the key.

Sales 46

Sales Social Media B2B Web Development 46

YoungUpstarts

JUNE 27, 2018

If you are in a B2B business, it is quite likely that your customers’ customers are end-users of a product. His search for the right partner includes asking some of the following questions: Do they have the resources to invest in his company? and the qualities that make them a good match to you. . Engage with End-Users.

Customer 153

Customer Cofounder Demand B2B 153

Occam's Razor

JULY 1, 2013

In the second example there is no site analytics data, that bar chart will tell you that you might be celebrating success too early when it comes to Search while pinpointing for you how high the upper limit is. But the first thing you'll note are the big mis-matches. But, you don't want vast mis-matches either.

Search 135

Search Analytics PPC Green 135

ConversionXL

JANUARY 29, 2016

Second, they dynamically inserted the specific Mazda model(s) the site visitor was interested in (from their website activity) and matched the inventory with dealerships that were local to them. Achieved CPAs that were 34% cheaper than non-brand search campaigns. Let’s take a look at a B2B retargeting example. Image Source).

Campaign 48

Campaign PPC Audience eCommerce 48

ConversionXL

FEBRUARY 27, 2019

What emotions were they feeling when they searched for a solution? Or take this email from Focusmate, a virtual co-working software company that matches users with others in 50-minute increments for productivity sprints. They might even name them. Basic customer personas are a good tool, but a limited one.

Email 133

Email Software Review Campaign Metrics 133

Brandanew

FEBRUARY 17, 2016

Although, be careful that the content of your post should match the headline. Also, do note that all social networks and search engines only show a certain number of words in the headlines. Similarly Google search results will only show a part of the headline if it is too long. Don’t compose a clickbait.

Viral 100

Viral B2B Audience Social Network 100

Occam's Razor

JANUARY 6, 2010

I did a search on some of their products and they did not have page one search listings (on Google or Bing) for what should be their head terms. " Make sure there is a clear answer (and a match between Customer Intent and Webpage Purpose ). There should be one link: Search for Hotel or Make Reservation!

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. Heuristic #2: Match Your System to the Real World. Image Credit.

B2B 48

B2B Web Design B2C 48

ConversionXL

DECEMBER 7, 2016

Sometimes your product or offer is so new that there’s no search demand out there for you to easily harvest. With LinkedIn, you’re able to target a much deeper set of demographics that Facebook is catching up to in the B2B space. Search almost always takes the cake when there’s already demand. Strong Keyword Intent.

PPC 48

PPC B2C B2B Sales Cycle 48

Duct Tape Marketing

MAY 17, 2011

As part of a celebration of National Small Business Week we are asking readers to match all five guests posts up with the contributing blogger to be entered for a chance to win an iPad2. She is a columnist for Inc.com “Women in Business” and has been published in DM News as well featured in Entrepreneur Magazine, ClickZ, and B2B Magazine.

Small Business 41

Small Business Social Media Engineer Matching 41

Up and Running

AUGUST 25, 2021

Once you have a few ideas jotted down, perform a thorough search to see if anyone is offering a product that does exactly what you wished for at that moment. If you can’t find anything that matches your needs, you may have just discovered an opportunity to break into a new industry.

B2B 118

B2B Audience Software Review B2C 118

TechEmpower

FEBRUARY 10, 2016

a single-threaded search engine). A match-making system with 200 entities is trivial; 20,000 entities is good; 2,000,000 entities is hard. Examples would be intranet or special-purpose B2B applications. Conversely, a low-performance application might have an architectural bottleneck through which many request types flow (e.g.,

Web 200

Web Architecture Technical Review Caching 200

Duct Tape Marketing

FEBRUARY 2, 2022

There are aspects of the process that are more applicable to those big fortune 500 or big, you know, whether it's B2B or B2C. And then after that, you still have to do a deeper legal search, usually that you've done in that preliminary stage. So, you know, how important is, is a match to the URL? John Jantsch (04:54): Similar.

Naming 74

Naming Kansas City Kansas Technical Review 74

ConversionXL

NOVEMBER 22, 2022

For example, if a high number of visitors comes from organic search and very little come from paid search, you can look at shifting ad budget over to SEO. Traffic from non-paid results on search engines. A large amount of organic traffic is a sign that your content is performing well in search results. submits a form).

Metrics 105

Metrics Analytics Marketing Acquisition 105