Remove B2B Remove Media Remove PPC Remove Technical Review
article thumbnail

Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111
article thumbnail

A/B testing alternatives for low-traffic websites

ConversionXL

Here’s what you can test with this approach: Landing pages (especially recommended before you invest in PPC ). To (almost) force your users to really think about what they like/dislike/don’t understand about the content/design/offer they’re reviewing, ask them to write down their response after providing verbal feedback.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Web Analytics 2.0 Book: In Stores Now!!

Occam's Razor

It is not a technical book, though it will make you technically dangerous. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. There is no technical mumbo-jumbo here, just the real deal and how to get testing right. Review the book. Non-Ecommerce.

article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105
article thumbnail

Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

B2B Search Marketing. Social Media. What is Social Media Marketing. Social Media Columns. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events. How To: Social Media Marketing. Enterprise Social Media Management Software. More technical.

SEO 54
article thumbnail

Why Partnerships Are The Future Of Marketing

Duct Tape Marketing

Click on over and give us a review on iTunes, please! So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. I mean, eventually you can, but it it's kind of like SEO versus PPC, right? His company — AccelerationPartners.com.

article thumbnail

A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Individuals don’t make B2B buying decisions; groups do. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. Who is following you on social media? Behavioral: Dig into your analytics to find who’s engaging with your website and social media accounts. Gates and weights.