searchengineland.com

MAY 30, 2012

B2B Search Marketing. For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. Also note that the data I’ve provide the candidate so far doesn’t include anything around revenue or costs. PRO Guides. Search Week Newsletter. Search Month Newsletter.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!).

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. via B2B Marketing Alliance ].

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. More revenue! #2: And it is not up that much because our Search program is simply not ambitious enough? . #1: Content Creation – Content Consumption Balance Analysis. SiteCatalyst.

Search 135

Search Analytics PPC Green 135

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The answer to that question has such an incredible impact on the execution strategy of that marketing program. PPC works for Think and See stages.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

JUNE 2, 2022

How LiveRamp drove over $50M in annual revenue from 15 target accounts. LiveRamp identified the attributes that their high-value accounts have in common: 5000+ employees for enterprise companies; $50M+ in annual revenue; Located in retail, CPG, insurance, and automotive industries. A “quick pivot” to ABM isn’t realistic.

Marketing 100

Marketing Campaign Email Sales 100

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Pick the area with the most amount of revenue or cost, use data and digital savvy to improve revenue even more or reduce cost a lot. chapter 5 specifically provides advice on B2B and non-ecommerce websites). Say, email marketing.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do?

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

APRIL 14, 2016

Adding all of their products to the homepage hurt revenue by nearly 48%. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. Unlike a great deal of B2B marketing, the page communicates like one human talking to another. Clarity addresses the mind.

Conversion 48

Conversion Technical Review Audience PPC 48

Duct Tape Marketing

AUGUST 29, 2013

Increase Sales / Revenue by entering the consumer’s decision process. As an aside, B2B companies, and in particular B2B technology companies, tend to be the most progressive in content marketing for demand generation. So what type of content should the B2B content marketer be producing? Become a thought leader.

Demand 65

Demand Tampa Marketing B2B 65

ConversionXL

JULY 8, 2016

Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. Bond Brand Loyalty conducted a survey and found that only 22% feel very satisfied with the level of personalization they experience with a loyalty program. PPC keyword that originally brought the visitor to Secret Escapes.

B2C 70

B2C Search Internet Mobile 70

ConversionXL

APRIL 12, 2017

No, the first 2% is more valuable in terms of revenue. E.g. Message match / headline match from PPC ad to landing page. Create a revenue forecast before you even run the experiment. Chris Goward: The Better Way to Optimize: How to Get Business-Impacting Insights from Your Growth Program. 10K / 1M = 1%. Measure experience.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

OCTOBER 30, 2021

Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers.

Customer 140

Customer Marketing Social Media CPA 140