Duct Tape Marketing

MAY 22, 2019

To give you an example, we had a page that was optimized around the keyword SEO campaign, so John when you think of someone searching for SEO campaign, what do you think they are looking for? People searching for SEO campaign were landing on it and they wanted what you said. It doesn’t make any sense.

SEO 59

SEO Kansas City Kansas Missouri 59

ConversionXL

MARCH 4, 2016

And sales enablement software helps arm sales teams with the information they need to close sales. Content management, sharing and tracking: Allow teams to manage, share and track engagement on their content (documents, videos, webpages, images etc.) Email campaigns, Cold calling. Image Source. Outbound prospecting.

B2B 48

B2B Sales Technical Review Software Review 48

David Teten

DECEMBER 3, 2019

(To see the video above, please click the image, and then click on the Play button.). We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. We are also seeing technology evaluation as an increasingly important part of LP operational due diligence. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. They have an approach to simplicity in software that is closer to a pure Google experience (when compared to the nails scratching a blackboard irritation that is personified in the Samsung phones). When was the last time you submitted a product review on your site? Just do it.

Design 86

Design Software Review Mobile Analytics 86

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 10:29] Do you think video is the content format that everybody should use the most? [13:34] Click on over and give us a review on iTunes, please! Where do you see it going?

Social Media 78

Social Media Media B2B B2C 78

Occam's Razor

NOVEMBER 13, 2009

Chapter 9 Emerging Analytics: Social, Mobile, and Video. Mobile, twitter, blogs, videos etc are just so darned hard to measure and so much changes every few hours that I had to really really work hard to find the essence of each and then make specific practical measurement recommendations that will stand the test of time.

Analytics 71

Analytics Web Technical Review Metrics 71

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. The follow-up and additional reviews speak to the consumer’s subconscious mind.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. Traffic from Display and Video ads.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JUNE 25, 2021

For many inquiries, they include both videos as well as written instructions that are easy to understand and navigate. . Then, answer the questions you come up with in your product launch campaign. Answering FAQs in your launch campaign can grab the audience’s attention, increase engagement, and drum up interest.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

APRIL 11, 2016

You often read that most people prefer to watch a video than read text. You’ve been hearing about video for years now, but it’s still relatively uncharted. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The State of Video in 2016. 55% do so daily.

Video 48

Video Conversion Mobile Search 48

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] Click on over and give us a review on iTunes, please! But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Like this show? And I, that's really my expertise.

B2B 81

B2B Marketing B2C ChatGPT 81

Mike Michalowicz

FEBRUARY 11, 2013

Also offer discount coupon codes to twitter members. Point your readers to each blog site that reviews your product. Make sure your business is on Google+ business, as well as all the local review sites and other map listings you can find. Get a Twitter account in your business name. This has worked very well for me.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

APRIL 13, 2017

A promotional tweet to Facebook post to influencer marketing on Instagram to a full-scale video on YouTube, the options can be many. Advertising runs a gamut of choices- from very simple to a full-fledged campaign. If people choose to use your hashtag, you can gain an organic exposure for your advertising campaign. Video views.

Social Media 61

Social Media Media Marketing Lead Generation 61

ConversionXL

JUNE 16, 2022

It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., Do product videos increase click-through rates? People trust user reviews because they have experienced the product or service. B2C or B2B, all marketing is people talking to people.

B2B 129

B2B Email Sales Acquisition 129

Occam's Razor

SEPTEMBER 15, 2014

The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters. In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content. Tag your mobile website. Dive into Mobile Reporting and Analysis.

Analytics 141

Analytics Metrics Mobile DC 141

Duct Tape Marketing

FEBRUARY 2, 2023

Click on over and give us a review on iTunes, please! You know, you have a campaign, right? You couldn't do video and it just didn't work. Oh, your problem with your software, go into our community. [22:43] Where can more people learn about your work? You're not trying to build a staff. That's new for marketing.

Community 83

Community Marketing Audience Networking 83

online.wsj.com

SEPTEMBER 23, 2012

Computer Software. Media & Marketing. Small Business. More Industries. Accounting. Advertising. Broadcasting & Entertainment. Computer Hardware. Consumer Products. Defense & Aerospace. Financial Services & Insurance. Food & Tobacco. Hospitality. Industrial Goods & Services. Marketing & Strategy. Media Agencies. Metals & Mining. NAME Comcast.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

ConversionXL

JULY 9, 2015

and you’re executing targeted marketing campaigns that are garnering traffic. A side note: your paid traffic should be highly qualified (assuming you are employing a proper PPC campaign), but can also result in a potentially high customer acquisition cost (CAC). What level of financial commitment does buying your software require?

Analytics 48

Analytics Conversion Software Review Email 48

Occam's Razor

JULY 22, 2013

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Well, you can sign up to be notified of when reviews of something you are considering are posted (PS: how clever is that, and why does Amazon not do this?). You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 20, 2012

The Write A Review call to action (the more reviews there are on credit cards, the more valuable the site is for comparison shoppers the more people will come and do business with them). No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Will I analyze Search first or Campaigns?

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

Email 93

Email Campaign Audience Mobile 93

Software By Rob

AUGUST 18, 2010

About the Author Ruben Gamez is the founder of Bidsketch , web based proposal software for designers. When he’s not developing software, he’s furiously working towards becoming a better Micropreneur. I cover topics that affect software and web startups of all sizes, but mostly relating to startups you can fund yourself.

Software Review 78

Software Review Software Revenue Cofounder 78

Up and Running

MAY 21, 2014

Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M. Reviews, testimonials from customers, articles that you place either on another website or in a third-party print publication. Or, you know, give us a review.”

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. Using video helps to grab attention. That puts them in the awareness stage.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 12, 2017

Videos of the 20+ talks will be available to CXL Institute subscribers in about a month.). Analytic: A measure software can track. Inject code to create popup offers. Insert line of code. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Neither should video.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

MAY 24, 2012

customer testimonials (full name + photo or video), neutral expert opinions, third-party reviews, verified (scientific) studies. It doesn’t matter whether you’re doing B2C or B2B marketing, there’s always an actual human being reading your stuff, so the text has to connect with that person. Not too many.

Software Review 119

Software Review Non-Compete Technical Review Campaign 119

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

The Next Web

MARCH 3, 2014

As time passed and I took on the marketing role for my startup (while everybody else was busy coding), I started to see marketers differently. Your mission is to grow, and for B2C companies it means more users. A tip from our dev team: don’t hard-code strings in your app. Today, I think of them as storytellers. ASO like a pro.

Brazil 158

Brazil Technical Review PR Development Team Review 158